Watch On Demand

Learn how brands can leverage omnichannel personalization for sweet results

As many of us know, there’s nothing personal about the basic level of personalization many brands offer to their customers today. (“Hello, {},” anyone?).
Stand out from the cookie-cutter personalization tactics that your competition serves, and learn how innovative D2C brands — like yourself — are creating truly unique purchase experiences that drive consumer loyalty and retention without having a mental bakedown. 
Get ready to preheat the oven, set the timer, and prepare the mise-en-place because Bloomreach is here to help your team sprinkle personalized touches into your marketing strategy, while decorating some delectable IRL cookies in the process.

Meet Your Hosts

Kelsey Kittelson Headshot
Kelsey Kittelson
Senior Customer Strategist, Bloomreach
Kelsey is a long-time Bloomreacher who has worked closely with both our Discovery and Engagement customers. From her experience as both a buyer and site merchandiser at to her years at Bloomreach, she has developed a deep understanding of eCommerce and the increasing importance of scalable personalization in the marketplace. Currently, Kelsey provides strategic guidance to our US based Engagement clients with a focus on helping them create cohesive and engaging human-centered experiences.
Aurielle Pope Head Shot
Aurielle Pope
Lifecycle Marketing Lead, Whisker
Auri is a user-centric marketer passionate about using her left brain (data and predictive analytics) to anticipate users’ needs and activating her right brain (creative marketing) to develop creative solutions and valuable experiences for consumers. She has 9+ years in customer retention marketing and personalization specializing in eCommerce DTC brands, and she is currently leading Lifecycle Marketing strategy at Whisker - home of Litter-Robot.

Ready to go beyond cookie-cutter personalization?