Recognized: Gartner® Magic Quadrant™, Multichannel Marketing Hubs, 2026
4.6/5 on G2 · 625+ reviews
Trusted by marketing teams at
One platform, every channel
One Platform. Every Customer. Every Channel.
Legacy stacks often separate the CDP, marketing automation, and middleware. The result can be stale data and broken journeys. Bloomreach brings data and action together, with a CDP and campaign engine that share the same real-time infrastructure.
Real-Time Customer Data Platform
Bloomreach ingests behavioral, transactional, catalog, and consent data from every source, including website, CRM, data warehouse, POS, and mobile app, and resolves identity in real time. Anonymous visitors are tracked from first page view, then stitched to a known profile when they log in, click an email, or register. No batch processing. No 24-hour sync delays.
Omnichannel Journey Orchestration
Build multi-step, multi-channel customer journeys with a visual drag-and-drop canvas. Trigger on any event, such as a purchase, page view, birthday, or API call. Branch on segments, A/B test variants, set frequency caps, and use Loomi to optimize wait times and send times per customer across email, SMS, WhatsApp, push, web layers, and in-app messages.
Identity Resolution That Actually Works
Safari's ITP and Firefox's ETP cap client cookies at 7 days. Bloomreach's server-side Custom Tracking Domain can help maintain anonymous identity across extended gaps, so more behavioral context can support personalization.
Consent-First Data Architecture
GDPR, CCPA, and TCPA compliance matters. Bloomreach supports granular consent properties with category, valid-from, and valid-until timestamps. Campaign nodes can filter on consent status, and silent hours can respect each recipient's local time zone.
AI that helps your team plan campaigns
AI That Helps Your Team Plan Campaigns, Not Just Your Reports
A CDP without intelligence is just a database. Bloomreach is powered by Loomi, our AI for customer engagement, built on 15+ years of commerce-specific data and combining rules-based AI, machine learning, and generative AI. It helps teams create campaigns that improve with every interaction.
Bloomreach's marketing agent: Draft a Campaign for Review
Describe a marketing goal in plain English, such as "increase first-to-second purchase rate," and Bloomreach's marketing agent drafts the audience, content, channel plan, timing, and personalization logic for your team to review, approve, and launch. After launch, reinforcement learning tunes wait times.
Predictive Audiences & Segmentation
Loomi generates per-customer scores for purchase probability, churn risk, and optimal send time, all as real-time attributes usable in campaign filters. RFM segmentation assigns customers to behavioral segments with movement tracking, while Autosegments identify attribute intersections for teams to evaluate.
Contextual Personalization
Go beyond A/B testing two variants. Provide content variants, such as subject lines, hero images, product blocks, and offers, and Contextual Personalization learns which variant works best for each customer across email, web, scenarios, and in-app messages.
Product Recommendations Everywhere
Serve AI-powered product recommendations in email, on-site, in-app, push, RCS, WhatsApp, and via API. Choose from 8 recommendation models plus Recommendations+, which analyzes interaction sequences in real time. Use predictive replenishment to support refill reminders.
How it works
From Customer Behavior to Inbox, in real time.
1
Set the trigger
Connect your data sources, including website, app, CRM, warehouse, and POS, and define the customer behavior that starts the journey. A cart abandonment. A price drop on a wishlisted item. A loyalty tier change. A birthday. Bloomreach tracks it all in real time.
2
Loomi supports it
Loomi helps teams personalize content with product recommendations, dynamic copy, and contextual offers, and optimize send time for each recipient.
3
Test, learn, scale
Every campaign generates data that informs future planning. A/B test variants, monitor lift against scenario goals, and use Loomi insights to improve performance. Scale from one use case to 150+ with prebuilt templates.
Legacy stack vs. Bloomreach
Legacy Stack vs. Bloomreach
See how a real-time CDP with native marketing automation compares to bolting a campaign tool onto a legacy data platform.
| What you're dealing with today | What changes with Bloomreach |
|---|---|
| Profiles sync on a schedule (hourly or daily batch), so campaigns act on stale data | Real-time identity resolution and profile updates across channels |
| Email + maybe SMS; web, push, in-app, WhatsApp, RCS require additional vendors | 17+ channels and growing: email, SMS, WhatsApp, RCS, push, in-app, web layers, browser push, App Inbox, and more |
| Basic drip sequences; cross-channel journeys require custom middleware | Visual drag-and-drop canvas with branching, A/B testing, frequency caps, and AI-optimized timing |
| Gen AI bolt-on for copy; no native ML predictions or real-time optimization | Three-pillar AI (rules, ML, and generative AI): predictions, Optimal Send Time, Contextual Personalization, and Bloomreach's marketing agent |
| Start from scratch for every campaign | 150+ prebuilt templates: cart recovery, welcome flows, price drops, RFM, win-back, and more |
| CDP license + MA license + integration middleware + channel vendors + ongoing maintenance | One platform, one contract, and one data layer |
+161%
Conversion rate increase, Oliver Bonas
+30%
Revenue lift, Popeyes UK
1,400+
Global brands
9.2/10
G2 Quality of Support rating, 625+ reviews
Bloomreach customer case studies and platform benchmarks. Rating from G2.
Customer results
Sofology achieved a 16% conversion rate from welcome campaigns, 7% higher average order value, and 35% click-through rate.
Sofology results
Sofology
Popeyes UK achieved a 30% revenue lift, a 15× customer-frequency boost, and 3× repeat-visit likelihood.
Popeyes UK
Alshaya achieved a 6× CRM contribution to revenue and saved 50% of campaign time.
Alshaya
Stop Paying for a CDP That Can't Run a Campaign
See how Bloomreach unifies your customer data and activates it across 17+ channels, with AI that helps your team plan, personalize, and improve marketing. Book a personalized demo today.