What you'll learn
As we look ahead to a cookieless future, zero-party data is coming to the forefront as a way for brands to collect user data and continue improving customer experiences. But there are important considerations when planning and implementing this user-inputted strategy.
Listen to this on-demand webinar with Ansira and Bloomreach to learn and uncover proprietary insights on the topic from Forrester’s recent Now Tech: Zero-Party Data Solutions Q2 2021 report.
What is Zero-Party Data and why is this important
How brands are benefiting from using Zero-Party Data
How a CDP can help you fully harness your Zero-Party Data strategy