Request Demo

Bloomreach Women in CRM Dubai

An event for women shaping the future of customer experience. 

 

🗓 May 28, 2025
🕛 12:00–16:30
📍 The Bureau Business Center, Dubai

Register to join

*Spots are limited
A focused afternoon of insight, strategy, and peer learning for women driving customer growth.

CRM leaders are under more pressure than ever to deliver fast, personalized, measurable results. But the truth is—what works in one company doesn’t always apply to another. And there’s no playbook for the real challenges CRM leaders face every day.

Women in CRM Dubai is an invite-only, peer-level event designed to cut through the noise and focus on what really drives outcomes: shared experience, data-backed insights, and real-world problem solving.

Hosted by Bloomreach, this event brings together a group of senior women leading CRM, loyalty, and CX across the region’s top retail and eCommerce brands.

 

Alicea Mckirdy
Head of CRM @ Alshaya Group
Nasima Ahmed
Digital Transformation & CRM Consultant, Founder of Complex Media, ex-Sephora
Sara Waszyńska
Marketing Manager MENA, Nordics & Benelux @ Bloomreach
Asmae Bensaghir
Commerce Experience Advisor @ Bloomreach

💡 What to expect? Check event agenda:

12:30 – 13:00 | Lunch & networking

 

13:15 – 14:00 | AI-Powered CRM in Action: Real Wins in Loyalty & Conversion
Together with Nasima Ahmed we'll explore insights into AI-driven personalization, conversational shopping, customer journey automation and predictive analytics.

 

14:00 – 14:45 | Customer panel with Alshaya Group: CRM in real life
Alicea joins us for a direct, unscripted conversation on CRM leadership—what’s working, what’s hard, and where she sees the most opportunity.

 

14:45 – 15:45 | Roundtable sparks
Small-group discussions focused on strategic themes like: getting stakeholder buy-in for CRM initiatives, where to start with personalization, measuring CRM success beyond open rates.

 

15:45 – 16:30 | Coffee, connection & follow-ups
Use this final hour to circle back with people you met, dive deeper into ideas sparked earlier, or just enjoy the conversation.

📘 What you’ll take away:

  • A stronger understanding of how peers are using AI in CRM—what’s working, and why
  • Lessons from real-world programs at scale
  • Insights you can apply to team structure, tooling, and roadmap priorities
  • New connections with women in similar roles and challenges
 
Female-led event space in Dubai
40 like-minded women in CRM space 
Insights
& knowledge
Insipration & connections
 

 

This event is for women who lead, solve problems, and want to stay ahead of the curve—without wasting time on theory or over-polished talks.

If that’s you, we’d love to have you in the room.


Register Now
Terms of Service Privacy Policy
© 2025 Bloomreach, Inc. All rights reserved.