Bloomreach vs Salesforce Marketing Cloud

Do More With Your Marketing Data

Don't get stuck with patchwork marketing software that is complicated and expensive.

With Bloomreach Engagement, marketers have access to an industry-leading CDP combined with a high-performing marketing automation suite. We use real-time customer data from our highest-rated CDP and add AI, marketing automation and personalization to create marketing campaigns that drive revenue, ROI and marketing efficiency, all in one platform.

 

Compare Marketing Automation Capabilities

What happens when your ambition outgrows your marketing platform? The Salesforce Marketing Cloud is a patchwork system, including the Salesforce CDP that has a complicated setup, poor support and limited marketing automation and CDP capabilities that you have to pay more and more to access. Eliminate the extra services and costs with Bloomreach Engagement and get a high functioning marketing automation platform backed by an industry leading CDP. 

Built-in CDP yes no
Single Customer View yes no
Real-time Analytics yes no
Email yes yes
Additional Built-in Channels 6 no
Predictions yes Separate solution
Product Recommendations yes Separate solution
Out-of-the-box Campaigns yes no

Ratings
Quality of Support
9.6
Responses: 161
7.5
Responses: 899
Meets Requirements
9.1
Responses: 162
8.2
Responses: 963
Ease of Use
8.5
Responses: 163
7.3
Responses: 963
Ease of Setup
8.1
Responses: 74
6.7
Responses: 395
Ease of Admin
8.8
Responses: 78
7.3
Responses: 388
Ease of Doing Business With
9.3
Responses: 77
7.7
Responses: 384
Product Direction (% positive)
9.3
Responses: 157
7.2
Responses: 944
Data from Q1 2021

See How Bloomreach Stacks Up To Salesforce As One Of The World's Best CDPs

Case Studies - No fluff, just results

+73% Revenue per Email
+12% Email open rates

Benefit Cosmetics implemented our deliverability best-practices (list hygiene) to see a significant uplift in open rates and revenue per email within two quarters.

+429% Conversion Rate Increase

Weird Fish used Bloomreach's Plug&Play use cases to implement an extremely successful automated price drop alert watchdog within a matter of minutes.

6 weeks zero to live
+50% revenue per visitor
+40% email conversion

Bloomreach helped fashion brand White Fox keep up with changing trends post COVID by going from batch-and-blast to a successful personalization strategy (almost) overnight.

+30.9% revenue per email
+26% open rates
-12.8% unsubscribe rates

River Island utilized Bloomreach frequency management feature to implement a smart newsletter policy that would boost engagement, increase RPV, and improve domain reputation, thereby enhancing an already great email program.

1 DAY COVID CAMPAIGN EXECUTION TIME
+19% EMAIL OPEN RATE
+10% AOV

Olukai used Bloomreach to execute their first WFH campaign after COVID hit within just a day - from idea to launch. The team delivered a timely, unique, and on-brand email that surpassed average email performance.

7 DAYS zero to live
1M+ subscriber base

After Bloomreach's crazy fast implementation, Missguided saw improved open and click-through rates despite sending 50% fewer emails in an effort to improve sender reputation.

01 / 00

Award Winning Technology

“[Bloomreach] really allows us to understand our customers and have one-on-one communication with them.”

Steven Johnson Ecommerce Director, OluKai

You’ll be in great company

Let’s help you grow.

There’s a reason why Bloomreach Engagement is trusted by 300+ customers worldwide. Find out today how we can help you achieve your desired business outcomes, while achieving scalable, repeatable growth. Complete the form and an advisor will reach out to schedule a time that suits you.

The 45-minute demo will provide:
  • An overview of the Bloomreach Engagement platform and its features
  • Consultation on how to leverage the platform for your specific needs
  • Customer success stories and commercial indication

Request a Demo