Bloomreach vs Klaviyo | Get A Complete CDP

Send More Impactful Emails, See Real ROI

Don't just send emails and hope for the best.

Being able to send precise, targeted emails to segmented audiences is rapidly becoming the only way to have successful email campaigns. With Klaviyo, data is not as granular as today's marketers need. With Bloomreach Engagement, email marketers have a more flexible and customisable data structure allowing them more ways to create targeted campaigns, increasing CTR, open rates and ultimately, revenue and ROI.

Best of all, the data aggregation, segmentation, email templates and campaign creation are all in one platform.

Compare Email Capabilities

Have you ever had an idea for a campaign based on certain customer behaviours but not had the data available? With Klaviyo, this is a marketer's reality. However with Bloomreach Engagement, our CDP-powered omnichannel marketing tool with more built-in channels like email, push, weblayers, and in-app messages, all empowered by advanced real-time analytics, and a unified single view of the customer, allows marketers to run more effective campaigns.


Single Customer View	yes	yes
Audience Segmentation	yes	yes
Real-time Analytics	yes	no
Customised Marketing Dashboards	yes	no
Predictive Capabilities	yes	no
Anonymous User Tracking	yes	no
Out-of-the-box Campaigns	yes	no

Customer Ratings
Quality of Support	9.6 Responses: 204	8.8 Responses: 190
Building and Personalising Emails	9.2 Responses: 130	9.1 Responses: 177
Dynamic Content	9 Responses: 116	8.6 Responses: 130
Search Tracking and Optimisation	9.1 Responses: 55	8.2 Responses: 21
Integration APIs	9.1 Responses: 53	8.7 Responses: 70

Data from Q1 2021

Case Studies - No fluff, just results

+73% Revenue per Email

+12% Email open rates

Benefit Cosmetics implemented our deliverability best-practices (list hygiene) to see a significant uplift in open rates and revenue per email within two quarters.

+429% Conversion Rate Increase

Weird Fish used Bloomreach's Plug&Play use cases to implement an extremely successful automated price drop alert watchdog within a matter of minutes.

6 weeks zero to live

+50% revenue per visitor

+40% email conversion

Bloomreach helped fashion brand White Fox keep up with changing trends post COVID by going from batch-and-blast to a successful personalization strategy (almost) overnight.

+30.9% revenue per email

+26% open rates

-12.8% unsubscribe rates

River Island utilized Bloomreach frequency management feature to implement a smart newsletter policy that would boost engagement, increase RPV, and improve domain reputation, thereby enhancing an already great email program.

1 DAY COVID CAMPAIGN EXECUTION TIME

+19% EMAIL OPEN RATE

+10% AOV

Olukai used Bloomreach to execute their first WFH campaign after COVID hit within just a day - from idea to launch. The team delivered a timely, unique, and on-brand email that surpassed average email performance.

7 DAYS zero to live

1M+ subscriber base

After Bloomreach's crazy fast implementation, Missguided saw improved open and click-through rates despite sending 50% fewer emails in an effort to improve sender reputation.

01 / 00