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Transforming in B2B with Goodman Manufacturing

Featuring the story of Goodman Manufacturing

 

⌚Duration: 16 minutes

 

Watch on-demand
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Watch now to learn:

  • Where to start in your digital transformation

  • Why are leading B2B companies like Goodman Manufacturing embracing headless commerce

  • How to go about a selection process for an eCommerce and CMS solution

  • Future of buying in B2B in a post Covid world

     
     

Why are leading B2B companies like Goodman Manufacturing embracing Headless Commerce?

It’s simple, the freedom and flexibility of a headless architecture are unmatched. It enables you to decouple the customer-facing front end that powers your eCommerce experience from the commerce functions and business logic that powers your business in the backend. Empowering you to deliver customer experiences to any screen or customer experience platform you desire.

Join Bloomreach and Elastic Path for an interview with joint customer Laurence Scharff, Director of eCommerce at Goodman Manufacturing, where we'll dive into Goodman's digital transformation journey with headless commerce.

 
 

Meet the Speakers

Laurence Scharff
Director of eCommerce, Goodman
Industrious leader committed to leading a sales team to achieve company revenue goals. Demonstrated success by conforming to ethical business practices and a work environment where employees are challenged to achieve their maximum potential while knowing they can thrive in a fair and practical work environment.
Andrej Maihorn
VP of Industry Solutions, Elastic Path
Business and Technology Pacesetter with 20+ years of extensive experience in the eCommerce industry spanning across different business models and geographies including North America, Europe and APAC. Track record of successfully leading Global Digital Transformation and Product Initiatives and Strategies. Driving strategic planning, roadmaps, technical architecture & design of Enterprise applications, and leading company-wide strategic imperative projects to meet business dynamics and market challenges.
Jason Hein
Principal B2B Visionary, Bloomreach
Experienced Digital Strategist with a demonstrated history of working in the industrial distribution and digital commerce industries. Robust background with merchandising and digital sales of products relevant to B2B, Jason specializes in quick-ramping on product knowledge to build digital merchandising strategies for technical products. With experience in most product lines carried by MRO and Industrial companies, Jason uses strong digital content and robust information architecture empower teams to succeed and thrive online.

Available now on-demand