Spinning Up a Personalization Flywheel with Commerce Data

Looking to get to know, guide, and impress your customers with experiences that are so relevant and contextual, they feel like magic? The key is e-commerce personalization through ethically obtained commerce data (customer + product data).
Discussions will include:

How to engage the customer across all channels, inspire them with targeted content, and convert them with great search and product recommendations


What the future of e-commerce personalization looks like and the underlying root cause of industry changes

Icon-Challenges-1 How to shift from channel centricity to customer centricity
and understanding the 5 stages of personalization
Meet Your Speaker
amanda-elam @2x
Amanda Elam
CMO, Bloomreach

Amanda serves as Chief Marketing Officer, leading the execution of the Company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the Company’s senior vice president of global marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.

We rely on cookies

to optimize our communication and to enhance your customer experience. By clicking on the Accept and Close button, you agree to the collection of cookies. You can also adjust your preferences by clicking on Manage Preferences. For more information please see our Privacy policy.

Manage cookies
Accept & close

Cookies preferences

Accept & close
We use cookies to optimize our communication and to enhance your customer experience. We also share information about how you use our website with our third parties including social plugins and analytics. You consent to our use of cookies if you continue to browse our website. You can opt out of our cookie use on the Do not Sell my Personal Information page. For more information please see our Privacy Policy.