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ON-DEMAND SPEAKING SESSION

Spinning Up a Personalization Flywheel with Commerce Data

Looking to get to know, guide, and impress your customers with experiences that are so relevant and contextual, they feel like magic? The key is e-commerce personalization through ethically obtained commerce data (customer + product data).
discovery
Discussions will include:
 
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How to engage the customer across all channels, inspire them with targeted content, and convert them with great search and product recommendations
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What the future of e-commerce personalization looks like and the underlying root cause of industry changes
Icon-Challenges-1 How to shift from channel centricity to customer centricity
and understanding the 5 stages of personalization
Meet Your Speaker
amanda-elam @2x
Amanda Elam
CMO, Bloomreach

Amanda serves as Chief Marketing Officer, leading the execution of the Company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the Company’s senior vice president of global marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.