| Bloomreach | Your Solution | |
| 🧑🦱Personalization |
Personalize every single touch point, including personalized product recommendations.
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Lacking customer data, generic “personalization,” cannot support personalized product recommendations.
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🧩Segmentation
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Limitless segmentation capabilities. Create audiences based on every customer interaction and preference – using any customer behavior, across all channels.
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Segmentation is limited and primarily focused on purchase data and SMS-specific behaviors, rather than all possible behavioral criteria.
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| 📈Analytics/Reporting |
Get both a bird’s eye view and fully customizable, deep-dive capabilities. Visualize your data directly in the platform, or export it for more granular analysis. Take action immediately from reports.
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Limited reporting capabilities that only focus on SMS behaviors and are not flexible. Support is often required to build custom reports. Many reports are raw .CSV exports and not visual.
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🔀Multichannel campaigns
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A true multi-channel platform with the ability to send campaigns on any channel, using AI to identify the best send time and right channel for each customer. Not an SMS point solution, but includes all of the features and functionality you need to grow your SMS program.
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Not omnichannel, primarily an SMS solution. Cannot easily orchestrate across channels that are outside of Attentive. Results disjointed customer journey.
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| 💾List Ownership |
With Bloomreach, you always own your customer data and can take your subscriber list elsewhere, if you choose. Your brand, your customers, your data.
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Often holds subscriber lists hostage if brands threaten to leave. Requires customers to use their sign-up units to ensure compliance.
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| 🧩Attribution |
Get accurate, reliable, and customizable campaign attribution, so you know exactly how much revenue SMS and other channels contributed. We do not prescribe a specific attribution model, and we don’t take “extra credit” for your revenue.
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Attribution is egregious and some default to 1-day view, 30-day post click. This results in inflated SMS-attributed revenue.
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