---
title: "[On Demand Event] Serve More than Looks: Virtual Executive Roundtable"
description: Get concrete steps, discussion and a customer story as Bloomreach COO, Christy Augustine and CSM to Revolution Beauty, Taylor Whiteley discuss the importance of personalization in the cosmetics industry
---

[Request Demo](https://visit.bloomreach.com/request-demo/?itm_category=inpromo&itm_type=menu_demo&itm_page=/partners/&hsLang=en)

[![](https://visit.bloomreach.com/hubfs/GLOBAL/bloomreach-logo-black.svg)](https://www.bloomreach.com/)

##### VIRTUAL EXECUTIVE ROUNDTABLE

# Serve More Than Looks

## Create personalized experiences in an increasingly diverse cosmetics landscape

### Watch On-Demand Now

![](https://play.vidyard.com/iRJ18oqN5FS5T6NYM3vA3k.jpg)

##### More Resources for Cosmetics Brands

 

![Icon-Personalization-1](https://visit.bloomreach.com/hubfs/Icon-Personalization-1.png "Icon-Personalization-1")

##### **Read the [Blog](https://www.bloomreach.com/en/blog/2022/leverage-your-cosmetic-brands-commerce-data-and-make-the-competition-blush?utm_campaign=2204-mofu-abm-cosmetics-engagement-webinar&utm_medium=internal&utm_source=ondemandwebinar&utm_content=cosmeticsblog)**

##### If you think about it, cosmetics have always been about personalized experiences rather than a general consensus. Sure, beauty is cyclical, much like fashion — but through all the major shifts, one absolute has remained: [cosmetics are inherently individualized because they’re based on one’s style, preferences, and needs. ](https://www.bloomreach.com/en/blog/2022/leverage-your-cosmetic-brands-commerce-data-and-make-the-competition-blush?utm_campaign=2204-mofu-abm-cosmetics-engagement-webinar&utm_medium=internal&utm_source=ondemandwebinar&utm_content=cosmeticsblog)

![Icon-Loyalty-1](https://visit.bloomreach.com/hubfs/Icon-Loyalty-1.png "Icon-Loyalty-1")

##### Dive into [Bloomreach Features for Cosmetics Brands](https://visit.bloomreach.com/bloomreach-engagment-for-cosmetics?utm_campaign=2204-mofu-abm-cosmetics-engagement-webinar&utm_medium=internal&utm_source=ondemandwebinar&utm_content=cosmeticshublp&hsLang=en)

##### How can digital-first cosmetics companies provide that experience? They do it by fully leveraging customer and product data with a solution like [Bloomreach Engagement](https://www.bloomreach.com/en/products/engagement?_ga=2.114905345.787676052.1649272531-338934344.1648490357) to learn, optimize, and personalize all the touchpoints across the customer journey. .

![Visual](https://visit.bloomreach.com/hubfs/Visual.jpg "Visual")

### Get started!

![br_engagement-cosmetics](https://visit.bloomreach.com/hubfs/br_engagement-cosmetics.png "br_engagement-cosmetics")

![](https://visit.bloomreach.com/hubfs/GLOBAL/exponea-bloomreach-logo-white-1.svg)

[Privacy Policy](https://www.bloomreach.com/en/about/privacy)   
[Terms of Service](https://www.bloomreach.com/en/about/terms-of-use)