Attribution Maturity looks different for every company. Discover which level your company falls, and what steps you can take to fully mature your attribution.
The role of attribution in marketing is essential when evaluating which channels or touchpoints are driving revenue. This roadmap covers the characteristics and challenges of each level of maturity while addressing key questions you may have including:
- Why companies should care about attribution
- What is the ideal end goal for attribution
- Is channel mix irrelevant
- Should you fire your analyst