---
title: "Ride & Thrive: AI in Ecommerce Roundtable + Amsterdam Bike Tour with Bloomreach"
description: Join Bloomreach  in Amsterdam on 19 June for an invite-only event combining ecommerce AI insights, a roundtable on personalization and loyalty, and a guided city bike tour.
---

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- [Learn More](https://visit.bloomreach.com/ride-with-bloomreach-amsterdam#LearnMore)
- [Reviews](https://visit.bloomreach.com/ride-with-bloomreach-amsterdam#Reviews)

[Request Demo](https://visit.bloomreach.com/ride-with-bloomreach-amsterdam#brv2-local-hero-form)

### Request Demo

# Ride & Thrive: The Bloomreach Amsterdam Tour

### Bike with Bloomreach  around Amsterdam

##### 19 June 2025 | Keizersgracht 125-127 | Bloomreach Amsterdam Office

 

 

## Register to secure your space

Big ideas. Small group. Two wheels.

 

Join a curated group of ecommerce leaders for an afternoon that combines sharp thinking and smooth riding. We’ll kick things off with lunch and a no-fluff roundtable digging into how AI is actually being used—not just hyped—in ecommerce. Think personalization that works, loyalty programs that last, and real examples of AI delivering revenue (not headaches).

Then we swap slides for saddles and let the professional team take the lead on a **high-speed cycling ride** through some of the best routes Amsterdam has to offer. Get ready for 36 km energizing ride designed for serious cyclists!

## The plan

**12:00** – Lunch & networking  
**12:30 – 14:30** – *AI in ecommerce: From promise to practice.* A moderated roundtable where we’ll explore:

- How brands are using AI to move the needle on personalization
- What loyalty looks like in 2025 (and what’s just gimmick)
- Why AI strategies fail—and how to avoid the common traps
- The balance between automation and customer experience

**14:30 – 15:00** – Bike fitting & prep  
**15:00 – 18:00** – Guided bike tour through Amsterdam

![](https://visit.bloomreach.com/hubfs/1-1.jpg)

## Exclusive bike tour led by We Bike Amsterdam

Experience the thrill of biking on a road bike as we explore a scenic route around the beautiful city of Amsterdam. Don't have a bike? No problem! We’ve got you covered and will provide one for you.

Get ready for an unforgettable ride with great company, stunning views, and expert guidance.

![](https://visit.bloomreach.com/hubfs/preview.jpg)

#### **Get ready, set, and pedal!** See you on June 19, 2025

[Register Now](https://visit.bloomreach.com/ride-with-bloomreach-amsterdam#brv2-local-hero-form)

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---

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