Join a curated group of ecommerce leaders for an afternoon that combines sharp thinking and smooth riding. We’ll kick things off with lunch and a no-fluff roundtable digging into how AI is actually being used—not just hyped—in ecommerce. Think personalization that works, loyalty programs that last, and real examples of AI delivering revenue (not headaches).

Then we swap slides for saddles and let the professional team take the lead on a high-speed cycling ride through some of the best routes Amsterdam has to offer. Get ready for 36 km energizing ride designed for serious cyclists!