With Uncertainty at Oracle Responsys, Why Not Choose Stability?

With so much upheaval at Oracle, you need a marketing automation tool that will equip you with everything you need to run successful campaigns during the holidays. So if you crave stability, choose the platform that turns omnichannel data into omnichannel campaigns.

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Oracle

Oracle recently announced significant layoffs: over 80% reportedly of staff from their CX products. This is incredibly inconvenient if you're an Oracle customer relying on make-or-break holiday campaigns to drive a successful year. Oracle is a patchwork system that can't seamlessly integrate customer data to make truly personalized customer experiences, but now with so much upheaval, you need a partner, not just another marketing tool that only does half the job.

Klaviyo

Klaviyo is a list-based tool with Email/SMS that supports product catalogs and that's great for when you're a smaller company and just need a product picker with rule-based recommendations.

But when you hit a certain size and have high growth in mind, you need a fully omnichannel platform built on a dynamic dataset that is capable of activating campaigns with highly accurate AI recs, responds in real-time to customer behavior, no matter the volume, and integrates custom reporting. What you need is a next-gen email and omnichannel marketing platform that takes an analytical approach and can scale as you grow.

Emarsys

Emarsys claims to have a customer data platform built in. However, Emarsys can append a certain number of the most recent brand and event interactions to the customer profile. This creates an incomplete view of the customer's total interactions.

Let's say you want to run an anniversary discount campaign and you want to give discounts on all the items a customer has left in their cart over the course of the year. Your campaign would be limited and you wouldn't be able to win the revenue you could have.

Bloomreach Beats Every Oracle Responsys Competitor

Looking for an Oracle replacement that innovates instead of stagnates (or sunsets)? If so, you need to have true omnichannel marketing that redefines the market. That is exactly what you get with Bloomreach. By combining online and offline data from all sources, unifying it, and then activating it across six built-in channels, you get the most robust and effective omnichannel marketing tool available. The best part? No additional stuff to buy!

Bloomreach Ratings

We've built a platform for ambitious companies to harness the power of their customer data, so they can build a commerce experience so personalized, it feels like magic. And the results speak for themselves — Bloomreach is the highest-rated customer data platform on G2 Crowd.

8.7

Ease of Use

Marketing Automation

Weeks From Sign to Live

Implementation Time

9.1

Performance And Reliability

Platform for Marketing Automation

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161%

Jump in conversion rates

"We have been incredibly impressed with the support received and speed at which we have seen significant results. We are very excited about the numerous projects we have in the pipeline to develop our functionalities and customer experience further."

Alice Lewin Smith Marketing Consultant at Oliver Bonas

33%

Increase in booking enquiries

"The web optimization and A/B Testing which Bloomreach provides has allowed us to not only increase our enquiries but also test whether functionality is worth rolling out permanently."

Dale Bray Digital Marketing Manager, The Thinking Traveller

13.8%

Increase in revenue using personalized email campaigns

"The next logical step for us was Bloomreach Engagement after outgrowing our previous marketing automation platform. It has the perfect combination of ease of use and complexity. It has truly enabled us to deliver personalized experiences at scale."

Tom Reding Group Digital Director, BrewDog

4.2%

Conversion rate increase

"It’s essential that we accurately personalize our communications... Furthermore, we know that a visit to a DFS showroom is an essential part of the consideration journey. Bloomreach Engagement, coupled with third-party data enrichment and visualization tools, has enabled us to do all of this in a scalable and easily manageable way."

Mike Aspinall Data Activation Manager, DFS

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With Uncertainty at Oracle Responsys, Why Not Choose Stability?

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Bloomreach Beats Every Oracle Responsys Competitor

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