EXCLUSIVE LUNCH & LEARN WEBINAR

Reimagining Retail CRM for Black Friday

How to Drive Engagement, Revenue, and
Lifetime Value over the holiday season.

 

Black Friday is changing. One-off discounts and generic email blasts are no longer enough to cut through the noise. Today’s customers expect you to understand their preferences and deliver relevant, personalised experiences at every turn. Is your CRM strategy ready for the challenge?

 

Join experts from WeDoCRM and Bloomreach for a forward-thinking webinar on Reimagining Retail CRM for the Modern Shopper.

 
  Wednesday, November 19, 2025
  1:00PM GMT

Register for the Webinar
Bloomreach x WeDoCRM

What's In Store

 

CRM that's focused on basic segmentation and scheduled newsletters won't drive the results you need. To win Black Friday 2025, you need to turn your CRM into a real-time engine for engagement, revenue, and retention.

In this session, we'll show you how to...

  • Unify Customer & Product Data: Move beyond fragmented tools and create a single source of truth to power truly personalised campaigns.
  • Embrace AI-Powered Automation: Go beyond basic "abandoned cart" emails and use AI to predict intent, personalize content dynamically, and adapt to customer behavior in real time.
  • Engage Beyond the Inbox: Create consistent, personalized messaging across every channel - from web and SMS to search and conversational shopping.
  • Optimize for Lifetime Value: Shift focus from one-time conversions to building long-term loyalty with smart segmentation and retention strategies.
  • Simplify Your Tech Stack: Discover how to consolidate your tools, reduce costs, and empower your marketing team to move faster and smarter.

    Don't let an outdated CRM strategy hold you back. Learn how to transform your customer relationships and make Black Friday 2025 your most successful one yet!

Register now

Meet Your Hosts For The Session

Matthew Watson

Co-Founder and CEO, WeDoCRM

Matthew expertly leads WeDoCRM’s sales operations and brand mission. Combining
strategic vision with deep data expertise, he aligns CRM goals for major accounts across
multiple sectors. As the founder of VentureCap Group, he also drives growth for startups
and SMEs, focusing on sustainable scaling and distinctive branding. His investments in
socially responsible companies underscore his commitment to supporting impactful
businesses.
Previously, as Head of CRM at Emirates, Matthew led global customer engagement
initiatives, shaping the airline’s CRM strategy to deliver personalised experiences to
millions of travellers and reinforcing Emirates’ reputation for excellence in customer
loyalty.

Vanessa Mallia

Head of Growth, WeDoCRM

Vanessa is an award-winning marketing leader, bringing a wealth of experience from her
robust background with global clients. Vanessa's expertise spans Marketing, PR, SEO, PPC,
CRM and social media management. Her outstanding achievements, including winning
the following: E-Commerce Awards, the Global Social Media Awards, and the PRCA
Awards and has collaboration with major brands like La Liga, Pampers,, Coca-Cola, Oral-B,
Lenovo, Motorola, and L'Oréal, which highlights her impact in the field. Vanessa is
passionate about driving customer engagement through innovation and omni-channel
marketing.

Martina Simovicova

Product Marketing Manager, Bloomreach

Martina is a Product Marketing Manager at Bloomreach. With an extensive background in martech buyer journeys and consumer psychology, she works at the intersection of product, marketing narrative, and strategic planning.