Personalisation is one of the top factors for customer and prospect engagement, but it’s not without its challenges.
From prioritising to personalising at scale, KPS & Bloomreach discuss the evolution of personalisation, from Hyper to Holistic as well as the top challenges seen when implementing personalisation and how to overcome them.
With customer expectations on the rise, getting it right is now more important than ever.
What is Hyper and Holistic Personalisation?
Starting simply with the recipient's name at the start of an email, personalisation has rapidly evolved into an essential for all e-commerce websites. Growing competition and consumer expectations only continue to advance personalisation as we know it today.
The Evolution of Personalisation
With the use of Data and AI, many retailers use Hyper Personalisation to individualise products and content, very few take the next step - personalising the holistic experience.
Headless Commerce Challenges
Personalisation builds brand, increases demand and drives revenue, but it’s easier said than done. Our personalisation experts talk about common marketing and e-commerce personalisation challenges and how to overcome them.
Meet Your Hosts
Tjeerd Brenninkmeijer
Executive Vice President, EMEA Bloomreach
Tjeerd overlooks BloomReach growth strategy, strategic alliances and operations in EMEA. He co-founded Hippo and scaled the company from a 3-person start-up to a 100+-person global business, its software subscription revenues growing more than 50% year-on-year, and saw the product named "visionary" by the Gartner Magic Quadrant for Web Content Management before being successfully acquired by BloomReach.
As a thought leader in the CX space, he is frequently featured in industry publications and as a speaker at industry events. He regularly contributes to the Amsterdam tech community as a Startup Bootcamp mentor and an investor. Tjeerd holds a Master in Business Economics from the University of Amsterdam.
Branwell Moffat
UK Director of CX Consulting, KPS
Branwell Moffat has spent 24 years in the e-commerce and CX industry, working with brands to help them build award-winning e-commerce and customer experience platforms. Branwell leads the UK CX consultancy team at KPS working with customers advising them on best-practice customer engagement, platform and solution architecture along with business change; favouring a pragmatic style of consulting where recommendations are appropriate, realistic and achievable for the customer.
