How does Ocado cut through in a super competitive market and ensure customers keep coming back?
The UK grocery market is fragmented and super competitive. Supermarket shopper behavior is changing. And then Brexit and supply chain nightmares come along and make an already complex model even more difficult to navigate.
We think the secret sauce that you’re missing is scalable one to one personalisation. It’s what engages your customer, inspires them, suggests in-stock alternatives, and keeps them coming back. And getting it right so you can drive that ever-important brand loyalty doesn’t have to be as complicated as it seems, so long as you get your order of operations down.
If you’re thinking that this takes months and not days to launch, you’ve got the wrong mix of ingredients.
The reason that so many modern companies fail with e-commerce personalisation is that there’s not enough synergy between marketers, merchandisers, and CRM managers.
Your Ocado Personalisation Team
Tim Grove
UK Sales Manager
Kurtis Wilde
Commerce Experience Advisor
What's inside?
We'll cover several key concepts including:
Moving from channel-centric approach to a more customer-centric approach by adopting our mantra of "Know Me, Guide Me, Wow Me".
Solutions to overcoming personalization paralysis and tips to turn your personalisation challenges into strengths.
Seven simple steps to get started with e-commerce personalisation that will allow you to create a connected commerce experience for customers.
Hey, is Ocado ready to personalize customer experiences like the world's best?
