Optimizely vs Bloomreach | Digital Experience Platform Built for Commerce

Find a platform built for commerce - not a generic "built for everyone"

Most platforms in the market are generic and built for anyone - not built specifically for commerce companies. Optimizely handles the basics of an e-commerce platform, but lacks the core commerce capabilites that you need to optimize your experience, such as advanced site search, site merchandising, recommendations, and SEO.

Bloomreach provides tools specifically for retailers and brands to optimize site search and help merchandisers make data-driven decisions. It brings marketers, lifecycle marketers, and content creators together to build a true "built for commerce" experience.

It's 2021. Commerce companies want inexpensive, no-upgrade SaaS.


Built primarily for commerce & retail	yes	no (generic, horizontal)
AI-powered site search with advanced merchandising tools	yes	no (basic search)
Built for the enterprise	yes	no (mid-market)
SaaS Content Management	yes	no
No upgrades. SaaS	yes	no
No upgrades. Javascript-based platform	yes	no

Case Studies - No fluff, just results

+40% revenue from search

+34% revenue from intelligent merchandising

Annie Selke's strategy to show each customer the right product at the right time in the right place proved successful. Not only by the financial returns, but also by staying true to the brand and making sure the buying process is seamless for their customers.

+16% revenue from search

+4% Add to Cart rate

HD Supply implemented Bloomreach to revamp the site search experience for their customers, resulting in an increase in revenue and a reduction in workload.

25% increase in basket-building speed

As one of the first grocery stores to start online delivery back in the 2000s, Albertsons has always been ahead of the curve when it comes to eCommerce. Albertsons implemented Bloomreach to build an end-to-end online shopping experience.

01 / 03

The Proof is our Customers

A look at Optimizely's customers show that they are built to be "horizontal", or to serve dozens of different industries. If you're in commerce and retail, you need a platform built for you.

It's important also to understand Optimizely's customer base, which is mostly mid-market companies less than $100M in revenue. Think hard if you're above that number and whether or not you need a more enterprise platform.

Let’s help you grow.

There’s a reason why Bloomreach is trusted by 850+ customers worldwide. Find out today how we can help you achieve your desired business outcomes. Complete the form and an advisor will reach out to schedule a time that suits you.

The 45-minute demo will provide:

An overview of the Bloomreach platform and its features
A consultation on how to leverage the platform for your specific needs
Customer success stories and commercial indication

Bloomreach vs Optimizely (formerly Episerver)