Hamburg Messe and Congress | May 7-8 | Hall A1 | Booth G06
The Festival of Digital Universe, OMR
Explore the world of digital commerce with Bloomreach experts! Join us at Hall A1, Booth G 06, and discover how to unlock the full potential of Bloomreach's products.
Schedule a complimentary meeting with us to learn how AI can elevate your business.
Bloomreach on the Stage
Raj De Datta
CEO, Bloomreach - The Future of Online Shopping is Conversational
Generative AI will upend online shopping as we know it. Until recently, e-commerce has been built for the shopper: someone who knows exactly what they want to buy. But what about the seekers? Those who are seeking something — an outfit for an event, furniture for a house — but aren’t sure what exactly they need to buy.
In this new age of AI, online shopping will finally be built for the seeker. And that’s because, with genAI, online shopping becomes conversational. Businesses gain the ability to converse with any customer, instantly, offering personalized recommendations and product expertise — at scale. This new era will mean radically different customer expectations, which businesses will need to understand and adapt to rapidly. This is the dawn of conversational e-commerce, and the chance to start a new conversation about what online shopping can and should be.
Amanda (Elam) Cole
Amanda serves as Chief Marketing Officer, leading the execution of the Company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the Company’s senior vice president of global marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.
You can find us at Booth G06, Hall A1