Free email guide · Email Scaries

Nightmare on
Send Street

Horror stories from the inbox and how to survive them

Every email marketer has a horror story: the list that looks alive but isn't, the template that breaks in Outlook, the campaign that never reaches the inbox. This guide from Bloomreach drags six of email's most hair-raising monsters into the light, and shows you how to send each one back to the grave.

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Meet the monsters… if you dare

You may think your email program is safe. But lurking in your strategies, workflows, and send calendars are creatures that feast on good campaigns. Inside, you'll find all six, and a practical cure for each.

Zombie Subscribers

When your email list looks alive, but your signals are dead wrong.

Frankenstein's Template

Making every new campaign a mad science experiment.

The Velocity Vampire

A diabolical bottleneck that feeds on every handoff.

Ghosts in the Inbox

Beware what lurks between "send" and "delivered".

Vlad the Bulk Mailer

A one-size-fits-all email with a heart of stone.

The Phantom of the Open Rate

Obscuring your view of what really drives revenue.

Nightmare onSend Street