From Stagnant Data to Real-Time Decisioning

Why this, why now

The next 200 milliseconds

For years, the industry's answer to "do more with your data" has been to centralize everything into one warehouse. That solves where your data lives. It doesn't solve what happens with it in the next 200 milliseconds — and that gap is where the next MarTech shift is actually happening.

Join Scott Brinker, Chris Marriott, Amanda Cole (Bloomreach), and Databricks for a candid conversation on where modern customer engagement is really headed: why the industry's attention is moving to real-time decisioning for personalization, what's real versus hype in the "AI decisioning" conversation, and how a data foundation and a real-time decisioning layer actually work together — instead of being two separate purchases you have to justify twice.