---
title: The Next Martech Shift
description: Centralizing your data solved where it lives — not what happens with it in real time. An honest live conversation on data ownership and decisioning.
image: https://visit.bloomreach.com/hubfs/Webinar%203%20-%201600x900.jpg
---

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Panel — co-hosted with Databricks

# From Stagnant Data to Real-Time Decisioning

You've centralized the data. The stack still can't decide anything in the moment that matters. Here's an honest conversation about why — and what to actually do about it.

 October 15, 2026  11:00 AM EDT / 4:00 PM BST

Featuring

![Scott Brinker](https://visit.bloomreach.com/hubfs/scott%20brinker.jpg) Scott Brinker Analyst & Advisor, chiefmartec

![Chris Marriott](https://visit.bloomreach.com/hubfs/chris-marriott.jpg) Chris Marriott President & Founder, Email Connect

![Dan Morris](https://visit.bloomreach.com/hubfs/dan%20morris.jpeg) Dan Morris Global Head of Industry Solutions - Customer & Marketing, Databricks

[Save My Seat →](https://visit.bloomreach.com/next-martech-shift#register)

### Request Demo

Why this, why now

## The next 200 milliseconds

For years, the industry's answer to "do more with your data" has been to centralize everything into one warehouse. That solves **where** your data lives. It doesn't solve what happens with it in the next 200 milliseconds — and that gap is where the next MarTech shift is actually happening.

Join Scott Brinker, Chris Marriott, Amanda Cole (Bloomreach), and Databricks for a candid conversation on where modern customer engagement is really headed: why the industry's attention is moving to real-time decisioning for personalization, what's real versus hype in the "AI decisioning" conversation, and how a data foundation and a real-time decisioning layer actually work together — instead of being two separate purchases you have to justify twice.

What you'll walk away with

## Three things worth clearing your calendar for

01

#### Why the stack is churning right now

The structural forces making this an unavoidable decision this cycle — not a trends list, the actual "why now."

02

#### Where "unifying data" ends and "deciding in real time" begins

Two different jobs, often sold as one. Understand the handoff so you're not buying — or building — the wrong half.

03

#### A framework for actually deciding

Build vs. buy vs. wait, and the exact questions to put to any vendor in the room — so you leave with a next step, not more homework.

Who's talking

## Speakers

![Scott Brinker](https://visit.bloomreach.com/hubfs/scott%20brinker.jpg)

#### Scott Brinker

Analyst & Advisor, chiefmartec

![Chris Marriott](https://visit.bloomreach.com/hubfs/chris-marriott.jpg)

#### Chris Marriott

President & Founder, Email Connect

![Amanda Cole](https://visit.bloomreach.com/hubfs/amanda-1.png)

#### Amanda Cole

CMO, Bloomreach

![Databricks speaker](https://visit.bloomreach.com/hubfs/dan%20morris.jpeg)

#### Dan Morris

Global Head of Industry Solutions - Customer & Marketing, Databricks

## Picking wrong in front of your team is the fear. Staying frozen has a cost too.

This is the conversation to get unstuck.

[Save My Seat →](https://visit.bloomreach.com/next-martech-shift#register)

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---

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