Multichannel Marketing Platform | Cross-Channel Campaign Management | Bloomreach

Leader: 2026 Gartner® Magic Quadrant™ for Email Marketing Platforms 4.6/5 on G2 · 625+ reviews

Multichannel Marketing Platform

Multichannel Marketing That Actually Talks to Itself

Most multichannel marketing platforms give you channels. Bloomreach connects them so email, SMS, push notifications, web experiences, and ads can work from the same customer view. One platform. 17+ channels.

From Multichannel to Omnichannel in One Platform: Don't just be present on every channel, orchestrate them. Bloomreach connects email, SMS, WhatsApp, push, web, in-app, and ads into unified customer journeys that adapt in real time.

AI-Powered Cross-Channel Optimization: Loomi, our AI for customer engagement, helps teams pick the channel, send time, and content for each customer across touchpoints.

Built-In Customer Data Engine: No separate CDP required. Bloomreach unifies online and offline data into real-time customer profiles that power every campaign, every channel, and every decision.

See Bloomreach in Action

See how leading brands orchestrate cross-channel campaigns that drive revenue. Book a 30-minute demo.

Trusted by marketing teams at

★★★★★ 4.6/5 on G2

Leader: 2026 Gartner® Magic Quadrant™ for Email Marketing Platforms

Recognized in the 2026 Gartner® Magic Quadrant™, Multichannel Marketing Hubs

Cross-channel campaigns

Every channel connected. Every message coordinated.

Cross-channel marketing fails when channels operate in silos: separate tools, separate data, and separate teams. Bloomreach's omnichannel marketing platform brings channels into one workspace with one customer view, so campaigns are coordinated by design.

Visual Journey Orchestration

Build sophisticated cross-channel campaigns with a drag-and-drop scenario builder. Connect triggers, conditions, channels, wait nodes, A/B tests, and segmentation forks into multi-step journeys.

Intelligent Channel Selection

Stop guessing which channel to use. Loomi analyzes each customer's engagement history to help teams select the channel most likely to drive conversion at each moment.

Cross-Channel Frequency Management

Prevent message fatigue with a frequency policy that caps messages per channel per customer across campaigns. Teams can use those caps to plan the next touchpoint.

Unified Campaign Analytics

See the full picture with cross-channel attribution and performance dashboards. Track how email, SMS, push, and web touchpoints work together to drive conversions.

Omnichannel overview across email, SMS, push and web

Omnichannel intelligence

Multichannel is presence. Omnichannel is intelligence.

The difference between multichannel and omnichannel isn't the number of channels, it's whether they share customer context. Bloomreach's omnichannel marketing software connects customer data, AI, and 17+ channels in one platform.

Real-Time Customer Data Engine

Every channel feeds the same customer profile and reads from it. Browsing behavior, purchase history, email engagement, SMS replies, and search queries merge into a single real-time view.

Automated Omnichannel Marketing

Bloomreach's marketing agent turns plain-English goals into campaign drafts. Describe what you want and it drafts the audience, channels, copy, and timing for your team to review, approve, and launch.

Contextual Personalization

Contextual Personalization learns which content variant works best for each customer across web layers, email, scenarios, and in-app messages.

Omnichannel Loyalty & Lifecycle

Build lifecycle programs that span the customer journey, from welcome series to VIP retention to win-back. RFM segmentation classifies customers into 11 lifecycle stages.

How it works

From customer behavior to coordinated engagement.

Set the trigger

Connect your customer data from any source, including website, app, CRM, POS, and data warehouse, then define the moments that matter. Cart abandoned? Loyalty tier changed? Churn risk spiking? Bloomreach captures those signals in real time.

Optimize with Loomi

Loomi helps teams select a channel and send time for each customer, and personalizes content with real-time data and product recommendations across the journey.

Test, learn, scale

A/B test channels, timing, creative, journey paths, and content variants. Loomi learns from the outcomes that matter to your business, not just opens or clicks. Scale with a connected platform.

Multichannel vs. Omnichannel

Why leading brands graduate from multichannel to omnichannel.

You're running separate tools per channel: email ESP, SMS vendor, push provider, and web personalization tool. Your data is siloed. Here's what changes with Bloomreach.

What you're dealing with today	What changes with Bloomreach
Separate tools per channel: email ESP, SMS vendor, push provider	17+ channels in one platform: email, SMS, MMS, WhatsApp, RCS, push, in-app, web layers, and ads
Each tool has its own data silo; batch syncs between them	One real-time customer data engine powering every channel
Per-channel drip sequences; no cross-channel coordination	Visual multi-step, multi-channel journeys with real-time branching and AI-powered channel selection
Basic merge tags per channel; no cross-channel context	Real-time personalization using unified customer + product data across every touchpoint
Manual caps per tool; no cross-channel awareness	Frequency policy across channels, with message caps per channel
Multiple contracts, integrations, and maintenance	One platform, one contract, one data model

+126.9%

Conversion rate uplift, SMS+email vs email-only (Mayborn Group)

+58%

Revenue increase (Veke)

+53%

Conversion-rate increase from UK Google Ads remarketing (Notino)

4.6/5

G2 rating, 625+ reviews

Bloomreach customer case studies and platform benchmarks. Rating from G2.

Customer results

Notino achieved a 53% conversion-rate increase from UK Google Ads remarketing and drove 11% of Black Friday orders via SMS.

Notino

NOTINO

"We used to see our SMS channel barely break even prior to adopting Bloomreach. We've completely changed the way we do SMS campaigns with Loomi AI and it's become an important part of our omnichannel strategy."

boohooMAN

+58% revenue increase, +32% newsletter revenue increase, and +84% traffic increase with Bloomreach.

Veke

Ready to graduate from multichannel to omnichannel?

See how Bloomreach connects every channel into intelligent, revenue-driving customer journeys. Book a personalized demo and see cross-channel marketing done right.

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