Combine AI With Intuition To Strengthen Your E-Commerce Merchandising

As the product expert of your company, you are responsible for the e-commerce merchandising strategy. This has come to mean everything from improving product placement to executing marketing campaigns. Become the most impactful you can be with a full suite of AI-driven merchandising tools.

 

 

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The Impact of Website Merchandising

34%
Annie Selkie observed a 34% revenue lift from intelligent merchandising
11.5%
Sur La Table saw an 11.5% lift in category average order value (AOV)
11%
The Vitamin Shoppe boosted the add-to-cart rate on category pages by 11%

Loomi Makes Merchandisers Limitless

  • Increase revenue per visitor by focusing on product performance in your search bar, on your category and product pages, and beyond — all you need is Loomi, or what we call Bloomreach's AI-driven algorithms

  • Find the flexibility you need with either automation or manual capabilities that can be used whenever you deem it necessary to tweak (aka boost, bury, pin, or hide) products with the click of a button to help your brand with upselling, cross-selling, and more

  • Stay informed about your business and make strategic decisions based on customer data in the Bloomreach insights dashboard, which allows you to understand your shoppers on a deeper level through digestible analytics and provide a better customer experience 

Take the Manual Tasks Out of Online Merchandising

  • Proactively identify merchandising opportunities and solutions using Loomi, which will surface the opportunities on your online store with the most revenue potential to boost sales 

  • Make necessary changes to search and category pages on your e-commerce site without the help of IT, using Bloomreach's built-in analytics dashboard that allows teams to implement smarter changes for faster return on investment 

  • Use built-in A/B testing to check your gut instinct and get the data you need to put your expertise into action, then continue to use this merchandising strategy to improve your e-commerce store over time

Bring the Joy of Brick-and-Mortar Stores Online

Online retailers are increasingly recognizing the importance of merging AI with merchandiser intuition, in order to drive customer satisfaction and ultimately, sales.

 

With Loomi, merchandisers can gain a firmer understanding of their customer's interests and needs, utilize the tactics of traditional visual merchandising on their site, and funnel the joy we feel from a brick-and-mortar store into the online shopping experience.

Get the Fastest ROI of Any Product Search Solution

Invest in an e-commerce search engine with day zero learnings, industry experience, and advanced merchandising insights to take your brand’s product discovery strategy to the next level.

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We really let the Bloomreach algorithm take control and sort the page. We trust the rules set in place by the solution and that they are going to populate the most relevant products.
Katie Ahern, E-Commerce Merchandising Manager at SmartPak

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