Marketing Automation Vendor Selection Checklist

Your complete vendor selection checklist created by, and for email marketers complete with requirements and use cases. 


The process of selecting a new marketing platform can be daunting. How can you be sure that you’ve thought of everything as you vet different vendors?

Download our Marketing Automation Vendor Checklist to:

  • Categorically evaluate vendors against multiple requirements

  • Strategically think about what you will need from a partner for your immediate requirements and take you to the next level.

  • Identify what solution you really need: ESP, CRM, CDP, or something else?

  • Think out-of-the-box with examples of marketing tactics including cross-channel.

  • Set priorities for each requirement so you know which ones matter the most.
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Meet the author


Divya Mulanjur

Divya Mulanjur is the Product Marketing Manager at Exponea. Before coming to Exponea, Divya was the Head of Email and Content Marketing at Suiteness. She was responsible for everything from lifecycle messaging, to email marketing, as well as brand and content strategy.  She's passionate about charting the customer journey and building the lifecycle marketing flow.