NATIONAL FOOTBALL MUSEUM, MANCHESTER
Digital Leaders Meetup: Using Intent To Optimise Customer Journeys
Join Bloomreach & Made With Intent for an exclusive Digital Leaders Meetup at the National Football Museum, Manchester! Hear retail experts discuss why being more predictive is the key to improving the entire customer journey for every visitor—not just those who are ready to buy. Learn how you can use game-changing customer intent data to create more personalised experiences and conversions.
Wednesday, 15th May 2024
12:00pm-4pm GMT
12:00 PM
Welcome drinks, nibbles & networking
Get your afternoon started off right with a welcome drink and tasty finger foods.
12:30 PM
The Best Personalisation Strategy Ever
Join your hosts Manuel and David as they explore what top-notch eCommerce personalisation actually looks like. Discover which retailers are nailing it and how. Learn how your brand can react to customer intent by using historic and predictive data.
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1:15 PM
Break & networking
1:30 PM
Putting Customer Intent at the Heart of E-commerce
Join our retailers' panel as they dive into how we can elevate personalisation by focusing more on the person and less on conversion. Expect hard questions, strong opinions and audience participation.
2:15 PM
Break & networking
2:30 PM
Guest keynote Q&A + Closing
Matthew will discuss the importance of intent in brand building, how it's crucial in the transition from awareness to interest and interest to consideration. By measuring these transitions, you pave the way for growth.
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Meet Your Hosts
David Manheim
David has worked in the digital marketing industry for more than 15 years. He founded, led and successfully exited the UK’s leading conversion optimisation consultancy, User Conversion. He’s worked on over 2,500 experiments with over 100 of the UK’s biggest eCommerce brands. He authored “The Person in Personalisation” after interviewing over 153 experts in the field. Now, he wants to change eCommerce’s established perspective for good. To move retailers along from aggregated, retrospective and result-focused metrics to something more human. Something more segmented, predictive and performance driven. To do this, he’s founded Made With Intent, the customer segmentation platform helping retailers to understand and target how people really buy.
Manuel Tönz
Manuel is a recognised technology tactician with 15+ years’ experience in the evolution to customer-centric delivery models in various industries., including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, EU, and APAC. Manuel has a bachelor’s in Economics (Eisenstadt, Austria) and is a Federal Certified IT Specialist in Switzerland. At Bloomreach, Manuel is responsible for the strategic advisory of customers in their digital and commerce experience transformation.
Kenda Macdonald
Kenda Macdonald is a forensic psychology major, multi-award winning founder and business woman. She is an international keynote speaker, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. Over years of insight through growing an award-winning agency, Kenda has distilled her marketing knowledge and combined it with psychology proficiency; becoming the UK’s leading behavioural automation expert through her behaviour first approach. Her mission is to make consumer behaviour insights accessible, making selling more human, marketing more effective and businesses more profitable.
Dale Farrey
With over 12 years of expertise in cross-channel personalisation, digital measurement, and CRO, Dale Farrey is a trusted expert to rely on. Throughout his career, Dale has collaborated with leading companies like Boohoo, Benson for Beds, Virgin Trains, Pets at Home, END Clothing, Barclaycard, and various other organisations. He has assisted them in defining success KPIs, offering best practice advice, and introducing innovative paths to success.
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Disclaimer:
By registering for this event, you consent to interview(s), photography, audio recording, video recording and its/their release to be used for promotional purposes & advertising. Images, photos and/or videos may be used to promote similar Commerce Experience Live events in the future. You release Bloomreach and each and all persons involved from any liability connected with the taking, recording, digitizing, or publication and use of interviews, photographs, computer images, video and/or or sound recordings.