![mockup-3 mockup-3](https://visit.bloomreach.com/hubfs/ebooks/Kickstart%202021%20ebook/mockup-3.png)
Don't rely on the same old campaigns. Start the new year with a proven e-commerce strategy.
What's inside?
Create a comprehensive marketing plan for 2021. Beginning with a detailed breakdown of the customer lifecycle, the Kickstart 2021 guide discusses customer campaigns for every segment. It also takes a deep dive into AI in e-commerce today and concludes by taking an in-depth look at privacy and data collection concerns.
A detailed customer Customer Lifecycle Management framework for increasing customer value.
![CLV_graph-04-01 CLV_graph-04-01](https://visit.bloomreach.com/hubfs/ebooks/Kickstart%202021%20ebook/CLV_graph-04-01.png)
![Customer_campaigns-01 Customer_campaigns-01](https://visit.bloomreach.com/hubfs/ebooks/Kickstart%202021%20ebook/Customer_campaigns-01.png)
Over 20 customer campaigns, organized for each lifecycle segment.
An in-depth look at how AI is used today and how it will be used in the future.
![campaigns-01 campaigns-01](https://visit.bloomreach.com/hubfs/ebooks/Kickstart%202021%20ebook/campaigns-01.png)
![privacy-01 privacy-01](https://visit.bloomreach.com/hubfs/ebooks/Kickstart%202021%20ebook/privacy-01.png)