Investing In Product Search 101

Smart e-commerce investment doesn't need to be a choice between revenue now or revenue later. You can choose both!
Join us to get all the information you need to prioritize your e-commerce projects in a way that sets you up for short and long-term success.

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E-commerce platforms, website redesigns, warehousing software. Where to start? Begin with the search bar and future-proof your e-commerce experience from start to finish.

Why this topic

Investing in better search now, is the smartest - and least complex - priority you can make in e-commerce. Intelligent, AI-backed search is the backbone to continued cash flow and frees your team up to innovate & maintain profitability to support additional e-commerce initiatives. 
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Meet Your Hosts

Roxy Headshot

Roxanna (Roxy) Couse

Head of Experience Strategy

Roxy is a seasoned e-commerce strategist with over a decade of experience in defining digital merchandising tactics and strategies, as well as driving growth for organizations. She has led e-commerce merchandising for in-house digital teams such as Whirlpool, Frontgate, Avery Dennison, and Dillards Inc., and holds an advanced degree in User Experience Design.

She has a wealth of experience in this discipline, and is very passionate about all things e-commerce and site merchandising. She is also the host of Bloomreach’s Digital Merchandising Community Meetups.

Kyle Wilson

Lead Experience Strategist, Bloomreach

Kyle is a senior strategy professional with over 15 years of experience establishing winning brand strategies, growing brands from pre-seed to Series B. Most recently, Kyle led the creation and development of a Chicago-based agency’s strategy department, leading consecutive triple-digit growth years for the agency. Kyle’s team leads e-commerce, content, and creative strategy for clients like KitchenAid, Whirlpool, Gladiator Garageworks, and more.