---
title: Investing in Product Search 101 | Register Now
description: Join Bloomreach Head of Experience Strategy in Operations, Roxanna Couse and Lead Experience Strategist, Kyle Wilson as they walk you through what you need to know about prioritizing product search and how to make the case to your internal stakeholders.
image: https://visit.bloomreach.com/hubfs/Grocery%20General-1280x720-px.png
---

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#### ON-DEMAND WEBINAR

# **Investing In Product Search 101**

##### Smart e-commerce investment doesn't need to be a choice between revenue now or revenue later. You can choose both!

##### Join us to get all the information you need to prioritize your e-commerce projects in a way that sets you up for short and long-term success.

#####   Watch anytime on-demand

![](https://play.vidyard.com/qHUEMphxNDY6VfYJAoQg3Y.jpg)

##### E-commerce platforms, website redesigns, warehousing software. Where to start? Begin with the search bar and future-proof your e-commerce experience from start to finish.

### **Why this topic**

##### Investing in better search now, is the smartest - and least complex - priority you can make in e-commerce. Intelligent, AI-backed search is the backbone to continued cash flow and frees your team up to innovate & maintain profitability to support additional e-commerce initiatives. 

![Search Relevance animation-non-loop@2x](https://visit.bloomreach.com/hs-fs/hubfs/Campaigns/2022/2205-Search%20Relevance%20Guide/Search%20Relevance%20animation-non-loop@2x.gif?width=1200&height=1200&name=Search%20Relevance%20animation-non-loop@2x.gif "Search Relevance animation-non-loop@2x")

![Roxy Headshot](https://visit.bloomreach.com/hs-fs/hubfs/Roxy%20Headshot.png?width=300&height=300&name=Roxy%20Headshot.png "Roxy Headshot")

#### Roxanna (Roxy) Couse

#### Head of Experience Strategy

##### Roxy is a seasoned e-commerce strategist with over a decade of experience in defining digital merchandising tactics and strategies, as well as driving growth for organizations. She has led e-commerce merchandising for in-house digital teams such as Whirlpool, Frontgate, Avery Dennison, and Dillards Inc., and holds an advanced degree in User Experience Design. She has a wealth of experience in this discipline, and is very passionate about all things e-commerce and site merchandising. She is also the host of Bloomreach’s Digital Merchandising Community Meetups.

![KyleWilsonHeadshot](https://visit.bloomreach.com/hs-fs/hubfs/KyleWilsonHeadshot.jpeg?width=300&height=300&name=KyleWilsonHeadshot.jpeg "KyleWilsonHeadshot")

#### Kyle Wilson

#### Lead Experience Strategist, Bloomreach

##### Kyle is a senior strategy professional with over 15 years of experience establishing winning brand strategies, growing brands from pre-seed to Series B. Most recently, Kyle led the creation and development of a Chicago-based agency’s strategy department, leading consecutive triple-digit growth years for the agency. Kyle’s team leads e-commerce, content, and creative strategy for clients like KitchenAid, Whirlpool, Gladiator Garageworks, and more.

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