Watch this on-demand webinar hosted by Bloomreach & Made With Intent! Discover how intent data can boost the customer experience throughout the buying journey with insights from experts David & Manuel.
Leverage Intent To Engage and Convert
By using customer intent data, businesses can create more personalised experiences and drive greater conversions. Discover how Bloomreach, in conjunction with Made With Intent, can empower you to forge deeper and more meaningful connections with your customers on an individual and bespoke level.
What We'll Cover
Why personalisation has remained an unfulfilled promise for years and why now is the time to actually make personalisation work.
Why using intent is not just about getting the right data, but also using it at the right place and time.
Why personalisation today should focus more on appropriateness over chasing conversion at all costs.
David has worked in the digital marketing industry for more than 15 years. He founded, led and successfully exited the UK’s leading conversion optimisation consultancy, User Conversion. He’s worked on over 2,500 experiments with over 100 of the UK’s biggest eCommerce brands. He authored “The Person in Personalisation” after interviewing over 153 experts in the field. Now, he wants to change eCommerce’s established perspective for good. To move retailers along from aggregated, retrospective and result-focused metrics to something more human. Something more segmented, predictive and performance driven. To do this, he’s founded Made With Intent, the customer segmentation platform helping retailers to understand and target how people really buy.
Manuel Tönz
Director of Client Strategy EMEA, Bloomreach
Manuel is a recognised technology tactician with 15+ years’ experience in the evolution to customer-centric delivery models in various industries., including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, EU, and APAC. Manuel has a bachelor’s in Economics (Eisenstadt, Austria) and is a Federal Certified IT Specialist in Switzerland. At Bloomreach, Manuel is responsible for the strategic advisory of customers in their digital and commerce experience transformation.
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