Bloomreach Engagement employs multiple Marketing Agents at every step of the campaign process to completely free marketers from rule-setting, segment-building, or copy tweaking. Agent built campaigns:

• Yield better business outcomes like conversion and loyalty
• Unlock a new scale of personalization, impossible to build with humans
• Learn and self-optimize, adapting to shifting consumer tastes and market trends

While other AI simply assists, Engagement’s Marketing Agents Automate.

Powered by Bloomreach’s GenAI Core, Personalization Studio detects real-time signals as customers browse, instantly recalibrating product rankings. Whether a customer shifts categories, explores gifts, or switches devices, the experience remains relevant, personalized, and consistent​.

• Instantly align product discovery with shifting shopper intent, even across categories
• Automatically adapt experiences based on real-time behavior—no manual updates required
• Deliver consistent, personalized journeys across every device and session
• Preview, test, and refine personalization with full transparency and control

Using a straightforward, no-code dashboard, teams can train, test, and deploy customized ranking strategies. Adjust and test the influence of different signals, allowing Bloomreach’s GenAI Core to optimize and automate product ranking according to your precise business objectives

• Enrich rankings with custom signals like margin, offline sales, and customer reviews
• Prioritize business objectives like revenue per visit, inventory turnover, or product ratings
• Adjust signal weights and preview results instantly, with no dev lift required
• Pivot strategies on the fly to meet evolving KPIs and seasonal goals

Search is your shopper’s most high-intent moment—and Clarity makes sure you don’t waste it. Instead of relying on perfect keywords, Clarity lives inside autosuggest and surfaces real questions your shoppers are likely asking.

“What’s a great gift under $50?” “What shoes work for travel?” One click kicks off a personalized conversation that guides them to the right products—fast. The result? Higher engagement, lower bounce, and a path to purchase that actually performs. Don’t just help them search—help them shop.

Static filters and long descriptions don’t convert—conversations do. Clarity is now embedded on your category (PLP) and product (PDP) pages, showing timely, relevant prompts that shoppers can tap into. On PLPs, it drives discovery with questions like “What’s the occasion?” or “What styles do you love?”

On PDPs, it eliminates hesitation with answers about fit, materials, or policies. It’s a smarter way to browse and buy—with less friction, more confidence, and a clear lift in conversions. Your best associate, now available at every touchpoint.

Loomi AI uses deep learning and neural networks, like Transformers, to analyze the sequence of every single customer’s journey. When it’s time to deliver a new recommendation, Loomi AI instantly understands that individual user’s sequence of product interaction and delivers the next-best-product most likely to garner engagement and conversion.

Bloomreach Engagement is the only marketing automation platform to use this AI methodology and science for real-time recommendations across email, mobile, and web.