--- title: Google Optimize vs Bloomreach | Optimize entire customer journey image: https://visit.bloomreach.com/hubfs/10-web-experimentation-at-2x-1.png --- [![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/bloomreach-logo.svg)](https://www.bloomreach.com) - [Capabilities](https://visit.bloomreach.com/google-optimize-replacement#capabilities) - [Success Stories](https://visit.bloomreach.com/google-optimize-replacement#case-study) - [Why Bloomreach](https://visit.bloomreach.com/google-optimize-replacement#why) [Schedule short Demo](https://visit.bloomreach.com/google-optimize-replacement#br-cpt-form) # Goodbye Google Optimize, say hello to Bloomreach - the optimization platform on steroids. Picture a tool capable of testing all your daring hypotheses across **every marketing channel** - **your website, emails, SMS, in-app push notifications, and even offline channels** - giving you clarity and precision for success. Make optimization your priority and experience limitless possibilities with Bloomreach. [![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/g2-reviews-stars.svg) **4.6/5**    (570+ reviews)](https://www.g2.com/products/bloomreach-bloomreach/reviews) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/arrow-blue.svg) ## Try Bloomreach ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/hero-symbol.svg) ## Some of the Innovative Companies using Bloomreach ![](https://visit.bloomreach.com/hubfs/brewdog-black.png) ![](https://visit.bloomreach.com/hubfs/Yves_Rocher_logo%201.svg) ![](https://visit.bloomreach.com/hubfs/logo-benefit@2x.png) ![](https://visit.bloomreach.com/hubfs/oliver-bonas-black.png) # Combat Soaring Customer Acquisition Costs:  Optimize the Full Customer Journey with A/B testing In the face of rising acquisition costs, it's crucial for businesses to focus on testing in order to refine their marketing approaches. Bloomreach allows you to thoroughly examine and improve **every aspect** **of the customers' journey** - **including website pop-ups, SMS and email campaigns, Ad audiences, and your website**. Understanding the importance of testing each component leads to better decision-making, efficient budget allocation, and ultimately saves you money. ## Increase Conversions with Smart A/B Testing Test multiple variants simultaneously and optimize your experiments in real-time. Test against control groups, adjust winner distribution, or automatically deliver the winning variant to your audience. You can even evaluate uplifts in key metrics like revenue, AOV, and conversion directly within our platform. ## Create a unique experience for every customer Experience the power of personalization with our AI-powered contextual personalization that helps you create individually tailored experiences for each customer based on the context in which they are found. ![](https://visit.bloomreach.com/hubfs/Experiments-Personalization-1.png) I love that Bloomreach allows us the ability to A/B test features that produce results based on revenue. This helps to validate and shape decision-making, whether it is on the future development of the website, or tracking statistics within the e-commerce team. \*External review from G2Crowd **Steve H** Head of E-Commerce ![](https://visit.bloomreach.com/hubfs/11-ab-testing-at-2x.png) **Ready to test the entire customer's journey?** Try Bloomreach and request a short demo of our optimization platform. [Request short Demo](https://visit.bloomreach.com/google-optimize-replacement#br-cpt-form) All the data at your fingertips ![](https://visit.bloomreach.com/hubfs/acvd-conversion-dashboard.gif) Gain Insights Into Customer Behavior in Seconds - collect and quickly analyze first-party data with fully customizable dashboards, metrics, segmentations, and trends. This streamlined access to essential data allows you to make informed decisions and tailor your marketing efforts to cater to your target audience effectively. Experiment without Flicker ![](https://visit.bloomreach.com/hubfs/Experiments-Test%20%26%20Iterate.png) Decrease bounce rates and improve customer experience with ultra‑fast experiments. Unlike most A/B testing tools that cannot avoid flickering (flashes of original content), Bloomreach's flicker‑free technology ensures your customers only see the content you want them to see. Run Advanced Web Optimization With Server-Side Testing ![](https://visit.bloomreach.com/hubfs/br_optimizing-checkout-v3-1.jpg) Leverage managed endpoints to optimize the customer experience on applications with deep stack integrations and dynamic real-time elements like the checkout process. You can also optimize pages that involve sensitive PII data while maintaining fast load times, superior page performance, and higher security and data privacy. ![](https://visit.bloomreach.com/hubfs/acvd-conversion-dashboard.gif) Gain Insights Into Customer Behavior in Seconds - collect and quickly analyze first-party data with fully customizable dashboards, metrics, segmentations, and trends. This streamlined access to essential data allows you to make informed decisions and tailor your marketing efforts to cater to your target audience effectively. ![](https://visit.bloomreach.com/hubfs/Experiments-Test%20%26%20Iterate.png) Decrease bounce rates and improve customer experience with ultra‑fast experiments. Unlike most A/B testing tools that cannot avoid flickering (flashes of original content), Bloomreach's flicker‑free technology ensures your customers only see the content you want them to see. ![](https://visit.bloomreach.com/hubfs/br_optimizing-checkout-v3-1.jpg) Leverage managed endpoints to optimize the customer experience on applications with deep stack integrations and dynamic real-time elements like the checkout process. You can also optimize pages that involve sensitive PII data while maintaining fast load times, superior page performance, and higher security and data privacy. --- --- ## See how E-Commerce companies Use Bloomreach A/B testing platform 112% Increase in revenue per user "When we first demoed Bloomreach Engagement, our tech team, data team, and our marketing team were all really excited by the platform’s capabilities. It was very clear to us how easy the platform is to use and how we could leverage its features to achieve the goals of all of our stakeholders." **Auri Pope** Lifecycle Marketing Lead, Whisker ![](https://visit.bloomreach.com/hubfs/case-study_whisker_quote_1080x1080.avif) 44% Increase in On-Site Conversion Rate "Contextual personalization has allowed us to show the best possible personalized subscription banner to every individual customer. This leads them to having a better experience with our brand, which aligns with why we adopted Bloomreach Engagement." **Ewelina Krajewska** Head of Loyalty & Automation, bimago ![](https://visit.bloomreach.com/hubfs/bimago-case-study-quote.jpeg) 6.8% boost in the average order value "From the beginning, Bloomreach Engagement helped us better streamline our processes and keep unnecessary labor to a minimum. It also allowed our marketing and merchandising departments to work free of any bottlenecks that may have disrupted campaigns in the past." **Christian Czok** Performance Marketing Manager at Connox [Learn More](https://www.bloomreach.com/en/case-studies/how-connox-uses-bloomreach-engagement-to-make-big-impact-on-its-team) ![](https://visit.bloomreach.com/hubfs/case_study-connox.jpg) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/arrow-left-small.svg) 01 / 01 ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/arrow-right-small.svg) ## Award Winning Technology ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/forrester-wave-leader-2023.png) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/award-gartner-customer-first.png) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/award-g2-leader-2022.svg) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/award-g2-top-50.svg) ## Interested in Bloomreach A/B testing platform? Make web experimentation your competitive advantage and empower all teams to experiment in a wink.  [Request a Demo](https://visit.bloomreach.com/google-optimize-replacement#br-cpt-form) ![](https://visit.bloomreach.com/hubfs/blr_web_experimentation_hero@2x.png) [![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/bloomreach-logo.svg)](https://www.bloomreach.com) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/isv-certified-mach.svg) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/top-rated-2025-flat.png) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/G2BestSoftware2025-MarketingDigitalAdvertising-50.svg) ![](https://visit.bloomreach.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/v2/trusted-seller-flat.png) [Terms of Service](https://www.bloomreach.com/en/legal/terms-of-use) [Privacy Policy](https://www.bloomreach.com/en/legal/privacy) --- © 2026 Bloomreach, Inc. 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