2026 Gartner® Magic Quadrant™ and Critical Capabilities for Multichannel Marketing Hubs


Among the three highest scoring vendors in every Use Case.

Bloomreach has been recognized in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs and among the three highest scoring vendors in every Use Case in the companion Critical Capabilities report.

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What We Believe is Behind the Recognition

Every Loomi module runs on one data layer, identity graph, real-time infrastructure, and AI engine, with profiles, event history, segmentation, and live catalog state held in memory together.

That's why a personalization decision happens while someone is still on the page rather than overnight, why adding a channel means inheriting your suppression and consent rules instead of rebuilding them, and why an AI agent working inside Loomi can see the whole customer rather than a slice of one.

The Companion Report

The Gartner® Critical Capabilities report is a companion to the Magic Quadrant. Where the Magic Quadrant evaluates vendors' overall position in the market, Critical Capabilities assesses how well the recognized products support specific Use Cases, rated on a five-point scale. Used together, they offer complementary perspectives.

 

  • Among the three highest scoring vendors — Every Use Case

  • Highest score — Conversational and Agent-Augmented Marketing

  • Second-highest score — Real-Time Personalization and Decisioning


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Meet Loomi

The Report Defines the Category — Loomi Is Our Answer

A multichannel marketing hub is meant to know the customer, decide what to send, and orchestrate it everywhere without your team stitching it together by hand. Loomi is how Bloomreach does that — one AI platform running the data, the decisioning, and the activation across every channel.

  • One view of the customer. Warehouse and CDP data unified with live behavioral signals and activated in milliseconds, across 175+ integrations.
  • 17 native channels. Every channel shares suppressions and consent rules by default, rather than needing to be rebuilt per channel.
  • Agents that do the work. Always-on execution, with Loomi Connect extending the same intelligence to external surfaces.

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Frequently Asked Questions

What is the Gartner® Critical Capabilities report?
The Gartner® Critical Capabilities report is a companion to the Gartner® Magic Quadrant™. The Magic Quadrant evaluates vendors' overall position in a market, while Critical Capabilities assesses how well the products of vendors featured in the Magic Quadrant support specific use cases that matter to buyers.
How do the Critical Capabilities and Magic Quadrant reports work together per our understanding?
Used together, the two reports offer complementary perspectives. Critical Capabilities helps buyers compare how the featured products perform across specific use cases, so they can identify which vendors may best suit their own requirements. The Magic Quadrant provides context on the wider market, including key market dynamics and how each featured vendor is positioned within it.
How are products evaluated in the Critical Capabilities report?
Each featured product or service is rated on how well it delivers each capability, using a five-point scale. Gartner recommends using these ratings as a tool to help determine whether a product meets the requirements of your organization's use cases.
How does Gartner define multichannel marketing hubs?
Gartner defines multichannel marketing hubs (MMH) as "platforms that enable marketing teams to design, orchestrate and optimize multistep customer journeys across multiple channels. This is done by unifying customer attributes, identity and interaction history, then applying decision logic and analytics in order to activate messaging through native execution or integrated channel services with governed measurement, consent and operational controls."¹
How can I access the reports?
Complete the form on this page to receive complimentary copies of the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs and the 2026 Gartner® Critical Capabilities for Multichannel Marketing Hubs.
Does Gartner endorse Bloomreach or any other vendor?
No. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. See the full Gartner disclaimer below.

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22%
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2x
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65%
increase in conversion rate on Loomi-powered campaigns
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Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Suzanne Schwartz, Tia Zervas, Julia Multedo, 22 September 2026. Gartner, Critical Capabilities for Multichannel Marketing Hubs, Suzanne Schwartz, Tia Zervas, Audrey Brosnan, Julia Multedo, 22 September 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Bloomreach.