Quick Answer: What Impact Will Generative AI Have on Search?
AI is a tsunami that will reshape the landscape of site search forever. Read this Gartner® report to prepare for a wave of transformation.
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AI Will Transform Search - as an Experience and as a Technology.
Feel the shift from reactive Search to proactive information synthesis
Role reversal will disrupt the previous era of Search. AI technology that once augmented Search is now empowering the synthesis of information, generating new insights and delivering them automatically.
Read the full report to see what this shift means for your business.
Search experiences are becoming more dynamic, personalized, and capable of providing deeper understanding and actionable intelligence.
Why is the Search Experience Evolving?
There is a growing expectation that the search experience will become conversational, and thus be open to new UI paradigms that deliver conversational interfaces and visual navigation.
What Does this Mean for Search Technology?
A composite AI-based approach, combining rule-based and math-based approaches, is necessary to overcome challenges like accuracy, verification, and relevance.
Gartner, Quick Answer: What Impact Will Generative AI Have on Search? 14 June 2023, Stephen Emmott Et Al. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
