Tailor Each Interaction
Today’s consumers crave unique, seamless experiences. Winning businesses not only provide excellent, stylish merchandise — they also deliver a bespoke, 1:1 shopping experience that echoes the benchmark set by both haute couture and high street brick-and-mortar retailers.
This begs the question: How do modern, digital-first fashion companies provide that experience? The answer lies in fully leveraging your customer and product data with a solution like Bloomreach Engagement to learn, optimise, and personalise all of the touchpoints across the customer journey.
As your customers engage with your brand, they’ll generate more data you can use to deliver more exceptional experiences and drive revenue.
Streamline and Curate the Browsing Experience
Fashion lovers often hit the stores in one of two modes: They know exactly what they want, or they want to be surprised. Online retail is uniquely positioned to deliver on these whims. It’s up to businesses to make finding something that fits the bill a breeze with easy-to-use, curated search experiences.
Bloomreach Discovery streamlines and optimizes the product search experience by using AI to give customers what they’re searching for and most likely to purchase. Our search, merchandising, and recommendations engine helps you go beyond what’s humanly possible and shows the right products to customers at the perfect stage in their journey to fuel conversion.
Deliver Useful Content at Every Stage
Make every page on your site shoppable and conversion-driving with Bloomreach Content. Build a content hub full of valuable and shoppable articles with products that are always up to date and relevant to the content. Yes, that means no more dead products in your articles. Or, infuse your category pages, product pages, collection pages, or any other pages with bespoke content personalised to the visitor and their intent.
Bloomreach Content is a headless solution built for commerce that enables your team to always give customers the best from your brand and generate measurable revenue uplift.
Leading fashion brands use Bloomreach Commerce Experience Cloud:
Need Proof?
River Island saw a 30% increase in revenue per email with their already stellar email marketing program from using Bloomreach. After a two-phase A/B test in which incremental changes were made and Bloomreach’s segmentation engine was leveraged, there were significant improvements to River Island’s email marketing program.
Missguided boosted open rates while reducing sends by 50% using Bloomreach Engagement. Like all European retailers, Missguided has the unique challenge of remaining GDPR compliant in their marketing — and so they turned to Bloomreach to revamp their email program. Since then, Missguided has been able to attribute 92% of the revenue generated by emails to the reduced, filtered mailing lists created with Bloomreach.
Weird Fish increased Facebook Ads revenue by 82% with Bloomreach’s Facebook Conversions API — and so many other fantastic wins in the two years they have been using Bloomreach Engagement. The team turned to Bloomreach to ensure its revenue did not suffer because of the changes to third-party tracking by Safari and Firefox. And after a smooth implementation and integration, Weird Fish continues to see stellar results in revenue, impressions, and reach.