What we'll cover
1
See exactly where you rank
Real cross-industry benchmarks — delivery, opens, clicks, and conversion — measured across 16 industries. Not aspirational targets, actual sends.
2
A vertical breakdown
See how the benchmarks shift by industry — where your specific category lands, not just the overall average..
3
Why the gap isn't about effort
Most enterprise programs land below average despite real effort. We'll make the case for the structural reason why — and what actually closes it.
4
What it means heading into Peak Season
Why closing this gap matters most in the highest-volume weeks of the year — and what to fix before BFCM, not after.
Your hosts
Jay Schwedelson
Founder, GURU Media Hub & SubjectLine.com
Jonathan Senin
Senior Product Marketing Manager, Bloomreach
