The Paradox of Choice in E-Commerce 

How to Market to 2021's New Online Shopper Types


Take your business to the next level with marketing psychology strategies designed to retain new customers.

What's inside?

In this comprehensive e-book, we'll walk you through the results of our behavioral study and show you how the paradox of choice affects online shoppers. You will also learn how you can apply specific marketing psychology techniques to different types of online shoppers to best serve them.


Some of the highlights:

  • Profiles for the 7 new types of online shoppers
  • How the paradox of choice, or overchoice, affects online retail
  • Marketing automation strategies to help customer retention
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