Koelnmesse GmbH, Messeplatz 1, 50679 Köln, Germany
DMEXCO 2024
Digital Marketing Exposition & Conference
DMEXCO Masterclass
Customer Data and Branding - The Uncharted Territory
On Demand
Collecting information about customers and visitors has long been the driving force behind digital transformation, particularly in the realm of personalization. However, this wealth of data holds an untapped potential beyond its current uses. As a company, we aim to leverage this data to create a more personalized and impactful branding strategy. In this session, you'll hear from JVM, a top marketing agency, and Bloomreach, a leading software provider in Customer Data Platforms, on how they use customer data to revitalize and energize their branding efforts.
Manuel Toenz
Director of Client Strategy EMEA, Bloomreach
Manuel is a recognized technology tactician with 15+ years’ experience in the evolution to customer centric delivery models in various industries including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, EU & APAC. Manuel has a Bachelor in Economics (Eisenstadt, Austria) and is a Federal Certified IT Specialist in Switzerland. At Bloomreach Manuel is responsible for the Strategic Advisory of customers in their digital and Commerce Experience transformation.
Aye Cofalka
Executive Strategy Director Digital / Member of the Board, Jung von Matt TECH GmbH
Aye is a seasoned Digital Consultant, Strategist, and Technologist based in Hamburg, Germany. He has over 15 years of experience in digital with a focus on digital strategy, project management, agile methodologies, web technologies and marketing. Currently, he is the Executive Strategy Director at Jung von Matt TECH, where he leads innovative digital projects and strategic initiatives as a board member. Aye has held key roles in various agencies and large corporations. He has a proven track record of delivering award-winning projects and guiding teams to success. An occasional writer, Aye also contributes to SoDA and speaks at OMR . He engages with the digital community on Threads and LinkedIn, sharing insights and connecting with industry peers.
See you at DMEXCO 2025!
September 2025, Cologne