Zero vs. 1st, 2nd & 3rd Party Data

Get an at-a-glance overview of the different types of customer data + their advantages and disadvantages.

Data is the world’s most valuable resource for consumer-facing businesses. Make use of data by having a detailed knowledge of collection methods and how to best use data to optimally serve customers.

What will you learn?

This cheatsheet will detail how data is grouped and the differences between these categories so that businesses can best choose how to proceed in their own markets.

What are some of the highlights?

  • A detailed breakdown of zero party, first party, second party and third party data.
  • Best practices for collecting zero party data.
  • A complete analysis of the advantages and disadvantages of each option, including addressing quality of the data and privacy.

Meet the authors


Jordan Torpy

Jordan works closely with the content team and Exponea experts to create material that brings value to readers. With a background in teaching, training, and marketing, Jordan uses case studies, presentations, newsletters and more to illustrate what's possible in the martech world today.

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