Elevate your email marketing campaigns with advanced targeting and AI-powered personalization. Bloomreach Engagement connects your customer data to multiple marketing channels, resulting in more personalized experiences that drive revenue growth.
Bloomreach puts customer data in the hands of the marketer, so you can use that data to engage with customers by sending them relevant and consistent marketing across all channels, including email, at scale.
Bloomreach Engagement's intuitive drag-and-drop editor makes it easier than ever to create, preview, and test beautiful emails - or design your own masterpiece with our HTML builder. Preview how the email will appear on over 50 clients, apps, and devices, or send tests to make sure everything - including personalization - is as it should be before hitting send.
Take your personalization to the next level. With your marketing view of the customer, update segments in real-time so that you can personalize email content based on customer data and behavior.
Build and maintain your audiences based on real-time customer behavior, no matter where they interact with you — email, web, or mobile. Analyze RFM segments and CLTV directly within the platform to strategically target growth and reactivation campaigns.
Build prediction models in an easy-to-understand UI that's built for marketers. Combine multiple models to fit your unique business needs (e.g., probability of opening email and purchasing). Knowing what customers are likely to purchase and what customers are most likely to churn gives you the insights to deliver the right message, at precisely the right moment.
Analyze all email KPIs including revenue and orders with out-of-the-box visual dashboards or build advanced reports to track your own custom metrics. Email marketers can also see the full impact of their campaigns with advanced reporting tools like cohort analysis, retention analysis, and trends directly within the platform.
Easily build triggered, recurring, or one-time email sends using Scenarios, our omnichannel journey builder. Combine with other channels, add in audience filters, A/B tests, and more at any point.
Our deliverability guides and IP warm-up support will set you up for success. Built-in consent management lets you define consent categories and customize your preference center to stay GDPR/CCPA compliant. Smart Newsletter Frequency Policy combines expert-defined rules with AI to dynamically manage email frequency based on customer engagement.
Connect to various 3rd‑party services through our built‑in integrations or use our API to enrich your data and ensure you have everything it takes to design highly personalized email campaigns.
A/B test your email content, subject line, or audience segments and combine with AI to automatically test and deliver the winning variant based on your optimization goal. Optionally include control groups to measure impact.
Nicola Cottrell Head of CRM, Sofology
See how Bloomreach Engagement, our omnichannel marketing automation platform powered by our customer data platform (CDP), is helping brands grow revenue by offering more personalized experiences.