Customer Data Platform: Exponea vs CrossEngage

CrossEngage mentions on its own website that its Customer Data Platform and Customer Prediction Platform are independent of each other. They also mention that these two platforms are stronger together. We agree.

That’s why Exponea CDP inherently comes with AI and Predictions - not as separate platforms. A standalone CDP with data unification and segmentation is table stakes. To truly stay ahead of the game, brands need a technology partner that can also offer actionable insights and built-in advanced analytics to activate that data in order to personalize the customer experience.

Compare the capabilities


Privacy, Security and GDPR Compliance	yes	yes
Advanced dashboards	yes	no
Advanced & Custom analytics	yes	no
Predictions with pre-built templates	yes	Independent platform (CPP)
Product recommendations	yes	no
Product Documentation	Comprehensive	Limited
Marketing automation toolset	yes	no
Plug&Play Use Cases	yes	no
Web Personalization & Zero Party Data Collection	yes	no

Case Studies
No fluff, just results

+429% CONVERSION RATE INCREASE

Weird Fish used Exponea's Plug&Play use cases to implement an extremely successful automated price drop alert watchdog within a matter of minutes.

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1 DAY COVID CAMPAIGN EXECUTION TIME

+19% EMAIL OPEN RATE

+10% AOV

Olukai used Exponea to execute their first WFH campaign after COVID hit within just a day - from idea to launch. The team delivered a timely, unique, and on-brand email that surpassed average email performance.

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+12% EMAIL OPEN RATES

+73% REVENUE PER EMAIL

Benefit Cosmetics implemented our deliverability best-practices (list hygiene) to see a significant uplift in open rates and revenue per email within two quarters.

7 DAYS ZERO TO LIVE

1M+ SUBSCRIBER BASE

After Exponea’s crazy fast implementation, Missguided saw improved open and click-through rates despite sending 50% fewer emails in an effort to improve sender reputation.

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