Exponea
vs. Oracle Unity

Two powerful customer data platforms with built-in AI, real-time analytics, advanced segmentation, 360 degree customer views, and personalization.

Unity, Oracle’s Customer Data Platform which integrates with Oracle’s Infinity and Maxymiser, was introduced recently as a response to improving its existing enterprise tools and to build support for an integrated suite. If you’re already heavily invested in Oracle's marketing cloud, this can be good news, despite the cloud’s inadequate customer support and UI inconsistencies.

Exponea, on the other hand, was built from the ground up as a CDP capable of unifying, enriching, and analyzing data in real-time to make it actionable for omnichannel use cases.

Brands love and trust Exponea for its ability to make marketing more powerful with a CDP that not just consolidates data, but also offers data management, native identity resolution, and real-time RFM and CLTV analytics via an easy-to-use platform and world-class support. This trust is also because of our dedicated privacy & security tools, and easy consent management for GDPR and CCPA compliance—a move that Oracle is only now building towards.

Ultimately, for the best fit, it is best to look at the company’s strategic moves and evaluate if they align with your own long term goals. Oracle Unity recently announced (in September 2020) more updates to its B2B capabilities, while Exponea has entered a strategic partnership with Bloomreach, the leader in commerce experiences, further bolstering our expertise in the B2C commerce space.