EXCLUSIVE WEBINAR

Elevating Customer Value: Shifting to a Customer-Centric Strategy in CRM

This webinar is tailored for the Financial Services and Telco sectors. Uncover the latest strategies and best practices for transitioning to a customer-centric approach. Strengthen your customer engagement and boost customer lifetime value. Watch now for valuable insights from industry experts!

It's time to embrace a customer-centric approach.

Join Bloomreach and Colours of Data for a webinar on maximising customer value in the telecommunications and financial services industries. Learn how to adopt a customer-centric approach to unlock customer lifetime value. Explore how this strategy can boost cross-selling opportunities, enhance customer engagement, and elevate the overall customer experience. Don't miss the chance to delve into effective CVM programs and campaign structures.


Watch On-Demand

Why Tune In

visual_checkbox Make a transition from a product-focused approach to a customer-centric approach by leveraging valuable insights from customer data, thereby aligning strategies more closely with customer needs and preferences.

 

visual_checkbox Elevate customer lifetime value and foster growth by implementing innovative strategies that not only meet current customer demands but also anticipate future trends, ensuring long-term customer loyalty and satisfaction.

 

visual_checkbox Maximise revenue potential by harnessing cross-selling and upselling opportunities through personalised offers tailored to individual customer preferences, thereby creating a more engaging and rewarding customer experience.

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Meet Your Hosts

Manuel Tönz

Director of Client Strategy EMEA

Manuel is a recognised technology tactician with 15+ years’ experience in the evolution to customer-centric delivery models in various industries., including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, EU, and APAC. Manuel has a bachelor’s in Economics (Eisenstadt, Austria) and is a Federal Certified IT Specialist in Switzerland. At Bloomreach, Manuel is responsible for the strategic advisory of customers in their digital and commerce experience transformation.

Petr Václavek

Head of Customer Engagement at Colours of Data

Petr is a seasoned professional with a rich background spanning over 15 years in the realm of e-commerce marketing and technology. His expertise lies in skillfully harnessing customer data to drive business performance to new heights. With a proven track record of success at prominent companies like Exponea and Colours of Data, Petr brings a wealth of experience and knowledge to any customer project he undertakes.

Chris Robbins

CEO and Board Member, CCC Robbins

Values based leader with 30 years experience in telecommunications in 8 countries, including 13 years as CEO in multiple properties.  Enthusiastic proponent of effective client-centricity enabled through company culture, strategy and a data-driven approach to client engagement. Consistently successful aligning organisations around employee and client focus and continuing to add value using that approach with other great people and companies.