Does your company have a piece of technology that collects, stores, and analyzes customer data?
Can that piece of technology look for patterns and garner valuable insights for your business?
A: My piece of technology can’t do either of those things
B: My piece of technology can do both of those things
C: My piece of technology can do one of those things, but not the other
Please choose which statement best defines how your marketing and IT teams work together.
A: Marketing and IT avoid each other like the plague. There is very little understanding between the teams.
B: IT and Marketing can work together but it is challenging. Finding common ground is not always easy but it can be done.
C: Marketing and IT are two peas in a pod. They are partners when it comes to integrating and getting value out of marketing technology.
What is your company’s approach to customer data privacy?
A: We do just what we need to do to be compliant with guidelines and regulations.
B: Customer data what?
C: Customer data privacy is a top value for our company.
Do you have the ability to send server-to-server conversion data to your advertising tools?
B: We have this ability for less than 50% of our advertising budget.
C: We are capable of doing this for 50%+ of our advertising budget.
Is your marketing capable of updating and evaluating customer consents in real time?
A: Our customers can update their consent preferences whenever they are on the website or when they receive communications.
B: In addition to the above, our marketing tools check for consent preferences in real time before sending campaigns.
C: We gather consents through a cookie banner on our website only.
Describe your company’s specific personnel structure as it relates to customer data privacy.
A: We have a Data Protection Officer who handles privacy issues
B: We have a Data Protection Officer plus a dedicated data privacy team
C: We have a Data Protection Officer plus ambassadors on all teams trained in data privacy
D: None of the above
What percentage of your budget is spent on building your brand?
A: Less than 10%
What is your outlook on the browser privacy (Firefox’s ETP, Safari’s ITP) changes?
A: We see this as an opportunity to outperform our competitors.
B: We are doing what we can to mitigate the impact of these changes.
C: We have not paid much attention to these changes.