Hey Marketer, How Reliant Are YOU on Third-Party Cookies?


Third-party cookies. Cookieless world. Third-party tracking. Data quality. ITP, ETP, and Privacy Sandbox. And so on, and so on.

  • There are a lot of terms and buzzwords being thrown around right now that quite honestly can have a lot of different meanings for your business. It can all be rather confusing if you don’t have the necessary understanding to navigate this new privacy-first landscape our web is moving towards.
  • But regardless of which browser decides what and which privacy regulations your company is held accountable to, it’s time to prioritize planning surrounding the changes to third-party cookies and third-party tracking.
  • This begs the question: how reliant are YOU on third-party cookies? Take our short 9-question quiz to find out!

Third‑party Cookie Quiz

Third‑party Cookie Quiz

The quiz explores key areas of your company’s strategy to help understand its level of preparedness for our cookieless world.
Please select the option that best describes your current state.
Let's start

Does your company have a piece of technology that collects, stores, and analyzes customer data?

A: Yes
B: No

Can that piece of technology look for patterns and garner valuable insights for your business?

A: My piece of technology can’t do either of those things
B: My piece of technology can do both of those things
C: My piece of technology can do one of those things, but not the other

Please choose which statement best defines how your marketing and IT teams work together.

A: Marketing and IT avoid each other like the plague. There is very little understanding between the teams.
B: IT and Marketing can work together but it is challenging. Finding common ground is not always easy but it can be done.
C: Marketing and IT are two peas in a pod. They are partners when it comes to integrating and getting value out of marketing technology.

What is your company’s approach to customer data privacy?

A: We do just what we need to do to be compliant with guidelines and regulations.
B: Customer data what?
C: Customer data privacy is a top value for our company.

Do you have the ability to send server-to-server conversion data to your advertising tools?

A: Huh?
B: We have this ability for less than 50% of our advertising budget.
C: We are capable of doing this for 50%+ of our advertising budget.

Is your marketing capable of updating and evaluating customer consents in real time?

A: Our customers can update their consent preferences whenever they are on the website or when they receive communications.
B: In addition to the above, our marketing tools check for consent preferences in real time before sending campaigns.
C: We gather consents through a cookie banner on our website only.

Describe your company’s specific personnel structure as it relates to customer data privacy.

A: We have a Data Protection Officer who handles privacy issues
B: We have a Data Protection Officer plus a dedicated data privacy team
C: We have a Data Protection Officer plus ambassadors on all teams trained in data privacy
D: None of the above

What percentage of your budget is spent on building your brand?

A: Less than 10%
B: 10-25%
C: 25%+

What is your outlook on the browser privacy (Firefox’s ETP, Safari’s ITP) changes?

A: We see this as an opportunity to outperform our competitors.
B: We are doing what we can to mitigate the impact of these changes.
C: We have not paid much attention to these changes.
Thanks for taking our quiz!
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