Understand global trends across the top digital KPIs that are crucial to creating better online shopping experiences. During this session, we’ll dissect the customer journey based on billions of user sessions to help you capitalize on every ever-more valuable visit to your site. Discover practical learnings on optimization and personalization, and leave eager to kick-start retail growth in 2024.
With customer acquisition costs on the rise, marketers need to unlock the potential of their customers, and the customer journey is the key. Join our industry experts delve into the pivotal role of the customer journey in revitalizing your audience and mitigating rising customer acquisition costs. Discover strategic insights, actionable techniques, and real-world examples that illuminate the path to increased customer lifetime value (LTV). Don't miss this opportunity to transform your marketing approach and secure long-term success in the ever-changing landscape of customer engagement.
In 2023 we began to see the rise of experience retail. The widespread excitement around events like the Barbie movie or the Taylor Swift Eras Tour immersed consumers wholly in the experience — driving related purchases for themed outfits, accessories, costumes, and so on. In 2024 we’ll see that trend continue, with an even greater impact on e-commerce sales.
Using AI, e-commerce can adapt far more quickly to shifts in consumer demand than physical retail. This adaptation means businesses will be able to see these waves coming before they’re in full swing, shifting merchandising strategies or marketing tactics to further capitalize on timely events.
In this session we’ll explore how Bloomreach and BigCommerce have helped organizations make informed decisions as they transition to a more adaptable and efficient ecommerce ecosystem, and share success stories of how brands are revolutionizing their ecommerce strategies by embracing modular, adaptable, and future-proof platforms.