The Commerce Experience Show

What goes into creating a brand, and its digital experience, from scratch? Learn how Sylvamo approached the complex challenges inherent in the launch of a new company for their global printing papers business committed to responsibility and sustainability.

Amid an evolving commerce channel expansion, the legacy focus on specific conversion experiences continues to dominate. Winning in today’s crowded market requires a different point of view, one that considers the full spectrum of the digital commerce experience. During this conversation, we will unpack the opportunities to move beyond conversion optimization and into a complete consideration of the new commerce journey.

The pressure to excel at digital commerce has made the roles of Merchandisers, Marketers, and CRM Managers more complicated than ever. We talked to 15 leading retailers about how they coordinate these three teams to accomplish their business goals while creating exceptional online experiences. Join this session to learn how others are succeeding and what you can do to align your teams while staying focused on what matters most: a better experience for the customer.

The past year and a half has driven unprecedented shifts in consumer behavior and shopping trends -- from the widespread migration to online shopping to the acceleration of digital growth in unlikely categories. Now, digital commerce teams are being forced to consider which of these shifts are short-term, and which are here to stay. Join Brian Walker, Chief Strategy Officer at Bloomreach, as he discusses what data collected from over 500 Bloomreach customers tells us about the current state of digital commerce, and what those trends mean for the road ahead.

The past year and a half has driven unprecedented shifts in consumer behavior and shopping trends -- from the widespread migration to online shopping to the acceleration of digital growth in unlikely categories. Now, digital commerce teams are being forced to consider which of these shifts are short-term, and which are here to stay. Join Brian Walker, Chief Strategy Officer at Bloomreach, as he discusses what data collected from over 500 Bloomreach customers tells us about the current state of digital commerce, and what those trends mean for the road ahead.

Many marketing teams have had their results impacted by browser imposed cookie limitations. Where some companies looked for work-arounds and hacks, others saw an opportunity. In this session we will look at specific stories of companies from the second group who’ve successfully capitalized on the opportunities of the cookieless world by providing both exceptional customer experience and respect for data privacy.

In this session, two B2B thought leaders will discuss the most critical mistakes they have made (or they’ve seen others make) when starting up a digital transformation for a manufacturer or distributor.

Many first-time managers of e-commerce or digital face this challenge. While it looks like a safe prospect, it’s not until they actually get started that they slam into problems.

Drawing on examples of our favorite cartoon tropes (think Coyote train flattening on the Railroad Tracks of Doom!), you'll learn from the experts who will share practical advice for how others can dodge those pitfalls and overcome barriers to success.

It’s an unfortunate truth: many of the most important aspects of our jobs are also the most time consuming. In marketing, these tasks that help drive better business results also keep marketers at their computers for hours, spending valuable time buried in data and building campaigns that can’t scale. But there’s an easier way, a better way, a way that would allow you to optimize this piece of your role while also taking it off your hands, giving you the time to build bigger strategies and unlock the next phase of digital commerce growth. And that way is through automation. Join Cheryl Chavez, Chief Product Officer at Bloomreach, as she walks viewers through real examples of how marketing automation can drive substantial results for your department and business. She’ll also provide tips for explaining the importance of marketing automation solutions to budget decision makers, helping your team to get access to the tools you need to succeed.

Holiday Special! The final episode features Givz Founder & CEO Andrew as he discusses notable trends in ecommerce, including a significan shift brands understanding that consumers are demanding purpose driven activities, and how Givz has helped your favorite brands accomplish just that.