Sunborn London | 23 September 2026 | 1:00pm – 3:00pm BST
*This event is reserved for retailers only

Where should you invest? Is your data AI-ready? And which AI use cases are actually delivering value?
During eCommerce Expo, Shero Commerce, Shopify and Bloomreach are bringing together a small group of UK retail leaders for a private lunch aboard the Sunborn London.
No Slides. No Sales Pitches. Just straight answers.
Hear what’s working in practice, put your AI challenges to the experts, and get practical guidance on where to focus next - from personalisation and data readiness to UK-to-US growth.
You’ll leave with fresh ideas, clear next steps and an AI Readiness Audit to take back to your team.
Built for Heads of Ecommerce, Marketing, and Technology at UK mid-market retailers — whether you're evaluating AI for the first time, stuck on a legacy platform, or already on Shopify and wondering which AI capabilities you're leaving on the table.
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1:00 pm |
Welcome drinks & introductions |
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1:15 pm |
Lunch & Scene setting: why AI readiness is the defining challenge for UK retailers right now |
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2:00 pm |
Expert Perspectives from Shopify, Bloomreach and Shero Commerce |
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2:15 pm |
Roundtables: bring your real AI challenges to the experts |
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2:45 pm |
What to do next & AI Readiness Audit |
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3:00 pm |
Networking & close |