Bloomreach, a better alternative to Optimove for marketers

With more built-in channels*, Bloomreach puts your customer data in the hands of the marketer, powering personalized campaigns that increase conversion rates, drive revenue, and improve CLTV.

 

*email, SMS, web/mobile push, in-app messaging, WhatsApp, Adtech audiences, webhooks, or API. 

4.6/5    (570+ reviews)

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Join the innovative companies using Bloomreach

Do More With Your Marketing Data

We go further than the standard customer data platform, Bloomreach Engagement unifies online and offline data into single customer view, giving you a view of every interaction whether the  customer is known or not. Marketers can harness this data and Bloomreach's powerful omnichannel orchestration capabilities to deliver timely, relevant campaigns that drive business value.

Advanced segmentation capabilities

Not only can you create and update customer segments in seconds, you can visualize how customers move between segments over time and trigger relevant communications in real time.

 

Create the segments that matter the most. Bloomreach Engagement lets you define your own metrics and custom attributes based on historical and real-time customer behavior (e.g., CLTV, number of purchases, or even days until their birthday) — all without requiring deep developer or data science expertise.

Enhance performance with predictions

Our prediction templates — powered by smart machine learning algorithms — will help you create intelligent and highly targeted campaigns, so you reach the right audience at the right time on the channel that's preferred by them. 

Use predictions to improve the performance of your marketing campaigns. Build prediction models in an easy-to-understand UI that's built for marketers. Combine multiple models to fit your unique business needs (e.g., probability of opening email and purchasing).

 
Omnichannel orchestration

You've unified your customer data, but Bloomreach Engagement doesn't stop there. With powerful omnichannel orchestration capabilities, give your marketers total control over every aspect of the customer journey. Add real-time triggers, customer segments, conditions, and integrated marketing channels*.

 

*email, SMS, web/mobile push, in-app messaging, WhatsApp, Adtech audiences, webhooks, or API.

A/B testing at scale

Adjust your campaigns on the fly with real‑time A/B testing. Get instant insight into the performance of your campaigns and make changes based on real‑time campaign performance, anytime you need. Perform testing on email campaigns, web experiments, weblayers or entire customer journeys. 

Compare Customer Ratings

Is it a challenge for your team to craft automated, omni-channel journeys that are personalized at scale for every customer? Eliminate the need for separate platforms feeding into Optimove and get full marketing functionality, powered by a single customer view with Bloomreach Engagement, so that you can deliver unified customer experiences across all digital touchpoints.

Data Enrichment
Expandability
Web Analytics
Integration APIs
 
9 (Responses: 76)
9 (Responses: 76)
8.9 (Responses: 140)
8.7 (Responses: 83)
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8.3 (Responses: 11)
8.6 (Responses: 13)
8.6 (Responses: 13)
8.5 (Responses: 10)
Data from Mid-Market Grid® Report CDP | Spring 2022

Are you ready to achieve true, real-time personalization whilst managing your entire customer engagement strategy in one platform?


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Bloomreach User Ratings

We've built a platform for ambitious companies to harness the power of their customer data, so they can build a commerce experience so personalized it feels like magic. Don't just take our word for it, Bloomreach is the highest rated customer data platform on G2 Crowd.

9
Ease of Admin
Customer Data Platform (CDP)
9.5
Quality of Support
Customer Data Platform (CDP)
9.2
Meets Requirements
Customer Data Platform (CDP)

See How Bloomreach Stacks Up To Optimove As One Of The World's Best CDPs

Hear More From Our Clients

161%
Jump in conversion rates
"We have been incredibly impressed with the support received and speed at which we have seen significant results. We are very excited about the numerous projects we have in the pipeline to develop our functionalities and customer experience further."
Alice Lewin Smith Marketing Consultant at Oliver Bonas
33%
Increase in booking enquiries
"The web optimization and A/B Testing which Bloomreach provides has allowed us to not only increase our enquiries but also test whether functionality is worth rolling out permanently."
Dale Bray Digital Marketing Manager, The Thinking Traveller
13.8%
Increase in revenue using personalized email campaigns
"The next logical step for us was Bloomreach Engagement after outgrowing our previous marketing automation platform. It has the perfect combination of ease of use and complexity. It has truly enabled us to deliver personalized experiences at scale."
Tom Reding Group Digital Director, BrewDog
4.2%
Conversion rate increase
"It’s essential that we accurately personalize our communications... Furthermore, we know that a visit to a DFS showroom is an essential part of the consideration journey. Bloomreach Engagement, coupled with third-party data enrichment and visualization tools, has enabled us to do all of this in a scalable and easily manageable way."
Mike Aspinall Data Activation Manager, DFS
01 / 04

Award Winning Technology

“Bloomreach have enabled us to truly stitch together online and offline behaviour via their CDP. Now that we have access to their Single Customer View, we’re able to use Bloomreach’s orchestration platform to execute personalized campaigns across all channels.”

Nicola Cottrell Head of CRM, Sofology

Interested in Bloomreach Engagement?

See how a powerful CDP combined with a full marketing suite can create more engaging experiences for your customers that increase conversions and revenue.


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