Bloomreach, a better alternative to Insider for marketers

Remove data silos and unify customer data from any source into 360° customer profiles. Use this data to launch personalized campaigns in real-time through Bloomreach Engagement built-in-channels to increase conversion rates, drive revenue, and improve CLTV.

4.6/5    (570+ reviews)

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Join the innovative companies using Bloomreach

Do More With Your Marketing Data

We go further than the standard customer data platform, Bloomreach Engagement unifies online and offline data into single customer view, giving you a view of every interaction whether the  customer is known or not. Marketers can harness this data and Bloomreach's powerful omnichannel orchestration capabilities to deliver timely, relevant campaigns that drive business value.

A/B testing at scale

Adjust your campaigns on the fly with real‑time A/B testing. Get instant insight into the performance of your campaigns and make changes based on real‑time campaign performance, anytime you need. Perform testing on email campaigns, web experiments, weblayers or entire customer journeys. 

Advanced segmentation capabilities

Not only can you create and update customer segments in seconds, you can visualize how customers move between segments over time and trigger relevant communications in real time.

Create the segments that matter the most. Bloomreach Engagement lets you define your own metrics and custom attributes based on historical and real-time customer behavior (e.g., CLTV, number of purchases, or even days until their birthday) — all without requiring deep developer or data science expertise.Advanced segmentation capabilities

Enhance performance with predictions

Our prediction templates — powered by smart machine learning algorithms — will help you create intelligent and highly targeted campaigns, so you reach the right audience at the right time on the channel that's preferred by them. 

Use predictions to improve the performance of your marketing campaigns. Build prediction models in an easy-to-understand UI that's built for marketers. Combine multiple models to fit your unique business needs (e.g., probability of opening email and purchasing).

Compare Customer Ratings

What happens when your ambition outgrows your marketing platform? Insider has basic level mobile campaign functionality, but with the need for several additional platforms for advanced campaign creation, are you using marketing budget effectively? Eliminate the extra services and costs with Bloomreach and get a high functioning marketing automation platform backed by an industry leading CDP.

Customer Profiles
Behavioral Targeting
Triggered Emails
Geofencing
 
9.6 (Responses: 23)
9.5 (Responses: 20)
9.7 (Responses: 23)
9.5 (Responses: 13)
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9.4 (Responses: 153)
9.4 (Responses: 166)
9.3 (Responses: 115)
9.3 (Responses: 115)
Data from Mid-Market Grid® Report CDP | Spring 2022

Do you want to move beyond email marketing and manage your entire customer engagement strategy in one platform?


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Bloomreach User Ratings

We've built a platform for ambitious companies to harness the power of their customer data, so they can build a commerce experience so personalized it feels like magic. Don't just take our word for it, Bloomreach is the highest rated customer data platform on G2 Crowd.

9.5
Quality of Support
Customer Data Platform (CDP)
9
Meets Requirements
Customer Data Platform (CDP)
8.6
Ease of Use
Customer Data Platform (CDP)

See How Bloomreach Stacks Up To Insider As One Of The World's Best CDPs

Hear More From Our Clients

161%
Jump in conversion rates
"We have been incredibly impressed with the support received and speed at which we have seen significant results. We are very excited about the numerous projects we have in the pipeline to develop our functionalities and customer experience further."
Alice Lewin Smith Marketing Consultant at Oliver Bonas
33%
Increase in booking enquiries
"The web optimization and A/B Testing which Bloomreach provides has allowed us to not only increase our enquiries but also test whether functionality is worth rolling out permanently."
Dale Bray Digital Marketing Manager, The Thinking Traveller
13.8%
Increase in revenue using personalized email campaigns
"The next logical step for us was Bloomreach Engagement after outgrowing our previous marketing automation platform. It has the perfect combination of ease of use and complexity. It has truly enabled us to deliver personalized experiences at scale."
Tom Reding Group Digital Director, BrewDog
4.2%
Conversion rate increase
"It’s essential that we accurately personalize our communications... Furthermore, we know that a visit to a DFS showroom is an essential part of the consideration journey. Bloomreach Engagement, coupled with third-party data enrichment and visualization tools, has enabled us to do all of this in a scalable and easily manageable way."
Mike Aspinall Data Activation Manager, DFS
01 / 04

Award Winning Technology

“Bloomreach have enabled us to truly stitch together online and offline behaviour via their CDP. Now that we have access to their Single Customer View, we’re able to use Bloomreach’s orchestration platform to execute personalized campaigns across all channels.”

Nicola Cottrell Head of CRM, Sofology

Interested in Bloomreach Engagement?

See how our omnichannel marketing automation platform, powered by our customer data platform (CDP) is helping brands grow revenue whilst increasing retention and customer lifetime value by offering more personalized experiences.


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