Bloomreach, a better alternative to Blueshift for marketers

Get the # 1 rated CDP on G2! Bloomreach combines an advanced CDP with a full marketing suite giving you a 360° view of every customer.

4.6/5    (570+ reviews)

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Join the innovative companies using Bloomreach

Unified CDP and Marketing Suite

Bloomreach combines an industry-leading CDP with a high-performing marketing suite.

 

We use real-time customer data from our highest-rated CDP and add AI, marketing automation and personalization to create marketing campaigns that drive revenue, ROI and marketing efficiency, all in one platform.

Advanced segmentation capabilities

Not only can you create and update customer segments in seconds, you can visualize how customers move between segments over time and trigger relevant communications in real time.

Create the segments that matter the most. Bloomreach Engagement lets you define your own metrics and custom attributes based on historical and real-time customer behavior (e.g., CLTV, number of purchases, or even days until their birthday) — all without requiring deep developer or data science expertise.

Enhance performance with predictions

Our prediction templates — powered by smart machine learning algorithms — will help you create intelligent and highly targeted campaigns, so you reach the right audience at the right time on the channel that's preferred by them. 

Use predictions to improve the performance of your marketing campaigns. Build prediction models in an easy-to-understand UI that's built for marketers. Combine multiple models to fit your unique business needs (e.g., probability of opening email and purchasing).

Omnichannel orchestration

You've unified your customer data, but Bloomreach Engagement doesn't stop there. With powerful omnichannel orchestration capabilities, give your marketers total control over every aspect of the customer journey. Add real-time triggers, customer segments, conditions, and integrated marketing channels*.

 

*email, SMS, web/mobile push, in-app messaging, WhatsApp, Adtech audiences, webhooks, or API.

A/B testing at scale

Adjust your campaigns on the fly with real‑time A/B testing. Get instant insight into the performance of your campaigns and make changes based on real‑time campaign performance, anytime you need. Perform testing on email campaigns, web experiments, weblayers or entire customer journeys. 

Compare Customer Ratings

Bloomreach beats Blueshift in almost every category on G2 Crowd, making us the highest rated CDP on the platform. Blueshift works fine as an omnichannel platform - but if you're looking for omnichannel campaign execution backed by a user-friendly, AI-enabled CDP with super fast time-to-value, Bloomreach is your best choice. With ready-to-launch campaign flows, you'll be up and running in no time and our comprehensive reporting, advanced analytics, and fully customizable data management tools will empower you to have complete control over your customer data. 

A/B Testing
Marketing Lead Database
Online Behavior Tracking
Basic Reporting
Customization
 
9.0 (Responses: 157)
9.0 (Responses: 125)
9.1 (Responses: 143)
9.1 (Responses: 163)
9.0 (Responses: 89)
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8.3 (Responses: 101)
8.7 (Responses: 66)
8.7 (Responses: 77)
8.5 (Responses: 111)
8.5 (Responses: 52)
Data from Mid-Market Grid® Report CDP | Spring 2022

Are you ready to achieve true, real-time personalization whilst managing your entire customer engagement strategy in one platform?


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Bloomreach User Ratings

We've built a platform for ambitious companies to harness the power of their customer data, so they can build a commerce experience so personalized it feels like magic. Don't just take our word for it, Bloomreach is the highest rated customer data platform on G2 Crowd.

9
Ease of Admin
Customer Data Platform (CDP)
9.5
Quality of Support
Customer Data Platform (CDP)
9.2
Meets Requirements
Customer Data Platform (CDP)

See How Bloomreach Stacks Up as One of the World's Best CDPs

Hear More From Our Clients

161%
Jump in conversion rates
"We have been incredibly impressed with the support received and speed at which we have seen significant results. We are very excited about the numerous projects we have in the pipeline to develop our functionalities and customer experience further."
Alice Lewin Smith Marketing Consultant at Oliver Bonas
33%
Increase in booking enquiries
"The web optimization and A/B Testing which Bloomreach provides has allowed us to not only increase our enquiries but also test whether functionality is worth rolling out permanently."
Dale Bray Digital Marketing Manager, The Thinking Traveller
13.8%
Increase in revenue using personalized email campaigns
"The next logical step for us was Bloomreach Engagement after outgrowing our previous marketing automation platform. It has the perfect combination of ease of use and complexity. It has truly enabled us to deliver personalized experiences at scale."
Tom Reding Group Digital Director, BrewDog
4.2%
Conversion rate increase
"It’s essential that we accurately personalize our communications... Furthermore, we know that a visit to a DFS showroom is an essential part of the consideration journey. Bloomreach Engagement, coupled with third-party data enrichment and visualization tools, has enabled us to do all of this in a scalable and easily manageable way."
Mike Aspinall Data Activation Manager, DFS
01 / 04

Award Winning Technology

“Bloomreach have enabled us to truly stitch together online and offline behaviour via their CDP. Now that we have access to their Single Customer View, we’re able to use Bloomreach’s orchestration platform to execute personalized campaigns across all channels.”

Nicola Cottrell Head of CRM, Sofology

Interested in Bloomreach Engagement?

See how a powerful CDP combined with a full marketing suite can create more engaging experiences for your customers that increase conversions and revenue.


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