Join peers from leading brands across the Bloomreach CEE portfolio for an exclusive afternoon in Prague. This event takes place in a modern jungle oasis with relaxed vibes, offering a unique opportunity to connect with fellow digital leaders.
AI is redefining what customers expect from brands, raising the bar for personalized experiences. With advancements like large language models such as ChatGPT, 1:1 personalization is no longer just a concept — it’s happening at scale. This session unpacks how these innovations are transforming marketing strategies and reshaping the way consumers engage with businesses online.
Agenda
Check-in & Registration
14:00 - 14:30 PM
Make sure you register and get your badge! Start the event with a refreshing welcome drink.
Welcome & Content Session
14:30 - 15:00 PM
To kick off the event, we’ll explore how AI is changing consumer expectations, redefining personalization, and transforming marketing strategies at scale.
Martin Višváder
Director of Client Services CEE & RoW
Juraj Mojik
Senior Product Manager
Partner Session
15:00 - 15:30 PM
Practical AI: Solving Real World Opportunities With Cutting Edge Data Science
Petr Václavek
Colours of Data, Senior Solutions Architect
Coffee break
15:30 - 16:00 PM
Enjoy a break with delicious coffee and snacks to get some energy for the second half of our event.
Customer Case Study
16:00 - 16:10 PM
It’s Not Brain Surgery – It’s Just Marketing Automation
Play, think, prompt, deep breath, deploy, evaluate, rinse and repeat. How to do things you are not a master in to get the results business needs.
Dušan Šimonovič
Blue Style, Head of Digital Marketing
Panel Discussion
16:10 - 16:50 PM
Hear from our fantastic panel of e-commerce experts:
Petr Vokroj
Marks and Spencer Czech Republic, Country Manager
Dušan Šimonovič
Blue Style, Head of Digital Marketing
Petr Václavek
Colours of Data, Senior Solutions Architect
Closing Session
16:50 - 17:00 PM
Wrap up the content sharing with key learnings and reflect on the insights and ideas exchanged throughout the event.
Martin Višváder
Director of Client Services CEE & RoW
Food & Beverage Networking Session
17:00 - 21:00 PM
You can look forward to an exclusive evening program featuring dinner, music, and inspiring conversations—along with a special perfume workshop where you’ll create your own signature scent with Perfumed Prague.
