Exclusive On-Demand Webinar 

Boost Retail Success with Data-Driven Personalisation

Watch Bloomreach & Heystack's on-demand webinar and discover how to use personalisation and AI to boost conversions, enhance engagement, and maximise profits. Tap into these transformative insights today!

 

Leverage Data To Engage and Convert Better

Discover powerful strategies to implement data-driven personalisation in your campaigns! Learn how to leverage customer data to craft personalised experiences that enhance engagement, build loyalty, increase conversion rates, and ultimately drive profitability.

What's In Store?

✔️ Understanding the Power of Personalisation: Personalisation's role in customer engagement and retention. Key insights showing its impact on profitability and loyalty.
✔️ Leveraging Data for Personalisation: Types of data (behavioural, demographic, transactional) and ethical collection methods. How to effectively segment audiences using customer data.
✔️  Techniques for Personalisation: Personalising across channels: email, mobile, social, DM, and ads using AI and machine learning to enhance efforts.
✔️ Examples to bring this to life:  Success stories from brands using data-driven personalisation revealing what worked, lessons learned, and how to replicate success by measuring its impact.
✔️ Future Trends: The evolution of personalisation in marketing.
Emerging technologies (AI, predictive analytics) that will shape the future of data driven marketing.

Watch Now

 Meet Your Hosts

Leon Grant

Co-Founder & Co-CEO, Heystack

Leon is responsible for strategic direction and sustainable growth at Heystack.Leon has spent over 15 years working in the tech industry. After starting at Microsoft, he moved to the Salesforce ExactTarget Marketing Cloud. He has rounded his Martech experience at Iterable and latterly at Klaviyo where he built and lead the EMEA Mid-Market sales team through a successful IPO in 2023.

Philip Johnson

Co-Founder & COO, Heystack

Philip is responsible for operational functions of the business. He is also the Solutions lead, leading the company's sales engineering and support functions.He has over 12 years experience working within the Martech Industry starting at Deloitte Digital selling and implementing Adobe and Salesforce. He was then hired as the first Solutions hire EMEA  for Iterable where he was a Principal Solutions Consultant focused on the region's largest and most strategic customers.

Manuel Tönz

Director of Client Strategy EMEA, Bloomreach

Manuel is a recognised technology tactician with 15+ years’ experience in the evolution to customer-centric delivery models in various industries., including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, EU, and APAC. Manuel has a bachelor’s in Economics (Eisenstadt, Austria) and is a Federal Certified IT Specialist in Switzerland. At Bloomreach, Manuel is responsible for the strategic advisory of customers in their digital and commerce experience transformation.

Ed Brocklebank

Solutions Manager UK, Bloomreach

Ed Brocklebank is a Senior Solutions Consultant for Bloomreach Engagement. His combination of marketing, technical and strategic knowledge places him in a unique position to assist companies with their digital marketing challenges. He advises customers looking to upgrade their marketing technology stack on how to leverage Bloomreach's platform to achieve profitable growth through real-time personalisation, marketing automation, and single customer views.