Great Personalization Never Goes Out of Fashion

The state of e-commerce fashion is developing faster than ever. What worked two years ago is already outdated, so what strategic advancements are you making in your marketing strategies?

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Level Up Your Marketing With Tools That Will Never Go Out Of Style

It’s fair to say fashion has experienced some seismic shifts in terms of customer preferences and shopping behavior. Winning businesses not only need to provide top-notch merchandise, but they also need to deliver a 1:1 shopping experience that echoes the benchmark set by both haute couture and high street brick-and-mortar retailers. 

To stay ahead of the trends, you must ensure that your marketing platform investment is working and capturing all potential revenue opportunities.  Are you equipped to keep up with the ever-changing landscape? 

Stop Missing Out on Revenue Because of:

 

 

icon-red-X@2x icon-red-X@2x icon-red-X@2x

A lack of intelligent marketing 

built for commerce 

Data silos and disconnected

customer journeys

Limited personalization

capabilities 

 

 

 

How Bloomreach Empowers Fashion Brands

The only constant in e-commerce is change. To stay ahead of trends — even with obstacles like shifting consumer behavior and an uncertain macroeconomic environment — you must ensure your marketing investments give you actionable insights and capture all potential revenue opportunities.
Single Source of Truth
Alleviate tech limitations and stop relying on IT! Collect relevant customer insights, segments, and attributes available in real time to create scalable personalized experiences in a single place. This includes on-site data, back-end data, offline data, calculated metrics, and predicted future data.
Connect Offline and Online Experiences
In a world of diverse customers with different preferences, tailor your site experiences to match their uniqueness. Seamlessly integrate all channels – spanning email, SMS, mobile app, web, offline, and other mediums – our drag-and-drop scenario builder to refine the omnichannel journey.
AI-Powered Campaigns

Send fewer but more impactful communications. Leverage our AI tools to power product recommendations, content generation, and predictions to determine optimal engagement strategies.

Spend on Ad Audiences That Convert

Bloomreach empowers marketers to engage in (for real) real-time bidding and optimize their advertising expenditure. Add or remove audiences within milliseconds of an interaction, so you’re no longer chasing someone that has already converted.

Grow Email and SMS Lists Compliantly
Increase your subscribers using ready-made sign-up modules, while also ensuring its validity through integrated preference centers, consent management, and list authentication features. Employ adaptable banners to gather more preferences, enhancing the personalization of your emails.
Actionable Analytics To Drive Profitability
We leave plenty of room for your marketers to work their magic! Uncover trends and patterns in customer behavior, pinpoint the channels where customers engage with your brand, and recognize areas for improvement.
Alleviate tech limitations and stop relying on IT! Collect relevant customer insights, segments, and attributes available in real time to create scalable personalized experiences in a single place. This includes on-site data, back-end data, offline data, calculated metrics, and predicted future data.
In a world of diverse customers with different preferences, tailor your site experiences to match their uniqueness. Seamlessly integrate all channels – spanning email, SMS, mobile app, web, offline, and other mediums – our drag-and-drop scenario builder to refine the omnichannel journey.

Send fewer but more impactful communications. Leverage our AI tools to power product recommendations, content generation, and predictions to determine optimal engagement strategies.

Bloomreach empowers marketers to engage in (for real) real-time bidding and optimize their advertising expenditure. Add or remove audiences within milliseconds of an interaction, so you’re no longer chasing someone that has already converted.

Increase your subscribers using ready-made sign-up modules, while also ensuring its validity through integrated preference centers, consent management, and list authentication features. Employ adaptable banners to gather more preferences, enhancing the personalization of your emails.
We leave plenty of room for your marketers to work their magic! Uncover trends and patterns in customer behavior, pinpoint the channels where customers engage with your brand, and recognize areas for improvement.
30.9%
increase in revenue per email with enhanced marketing program
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25x
increase in return on investment from CDP-powered SMS campaigns
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10%
increase in inbox placement after migrating marketing automation and ESP activity to Bloomreach
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E-Commerce Results 2023: On-Demand

Economic Uncertainty Still Present

Fashion sector continues to face challenges with inflation, but opportunities await end of the year.

Impact of Personalization on Loyalty 

Testing across omnichannel campaigns, re-engagement, and accurate segmentation will have the greatest impact on your results.   

Strong (But Short) End-of-Year Predictions  

Consumers are predicted to shop in less time to prepare for the holidays. Despite discount expectations, the winning fashion retailers keep consumers inspired by successfully ingraining the voice of the customer. 

 

Tune in on the next Commerce Pulse Webinar.

 

 

 

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